Digital Marketing Product Manager

Santander • Austin, TX

3d

About The Position

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference. If you are interested in exploring the possibilities We Want to Talk to You! The Associate, Digital Marketing serves as a Product Manager and is key contributor to the Santander US auto business digital experience team, leading customer-centric product initiatives that enhance our web platforms and deliver measurable business outcomes. This role is responsible for driving the vision, strategy, and execution of enhancements for key digital properties, including SantanderConsumerUSA.com. As a cross-functional leader, the Associate, Digital Marketing collaborates with marketing strategists, UX designers, developers, and analytics teams to define and deliver innovative, compliant, and accessible digital experiences. The role bridges business objectives and technical solutions, ensuring that every enhancement aligns with customer needs, regulatory requirements, and Santander’s broader digital strategy. Position Summary Lead intake, prioritization, and execution of digital enhancements, maintenance requests, and defect remediation across assigned web platforms.

Requirements

• Bachelor’s degree or equivalent work experience in Business, Marketing, Computer Science, or a related field – Required.
• 5+ years of product management experience with a focus on websites and digital experiences – Required.
• 3+ years of demonstrated success collaborating with IT, business stakeholders, and partner teams in distributed environments – Required.
• 1+ years of experience working in an Agile/SCRUM delivery model – Required.
• English proficiency sufficient to communicate complex technical and business concepts clearly – Required.
• Product lifecycle management and Agile/SCRUM delivery methodologies.
• Use of Agile project management tools such as Adobe Workfront, JIRA, or similar platforms.
• Web content management systems, including WordPress or comparable CMS platforms.
• Digital analytics, tagging, and campaign enablement tools, including Google Tag Manager or similar technologies.
• Strong analytical, organizational, and problem-solving capabilities.
• Clear written and verbal communication with the ability to convey complex information to diverse audiences.
• Highly collaborative approach with the ability to influence and work effectively across teams and organizational levels.
• Proactive, detail-oriented mindset with the ability to anticipate challenges and manage competing priorities.

Nice To Haves

• Experience managing financial services, automotive, or other regulated digital platforms – Preferred.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience using Microsoft Office products.

Responsibilities

• Lead intake, prioritization, and execution of digital enhancements, maintenance requests, and defect remediation across assigned web platforms.
• Translate business objectives and customer needs into clear, actionable product requirements, user stories, and acceptance criteria for design, development, testing, and deployment.
• Partner cross-functionally with UX, design, technology, analytics, compliance, operations, and release management teams to ensure timely, compliant, and accessible digital solutions.
• Contribute to digital product roadmaps by balancing customer experience goals, technical feasibility, regulatory considerations, and business value.
• Drive Agile delivery by facilitating ceremonies, maintaining a prioritized backlog, and proactively identifying risks, dependencies, and delivery blockers.
• Support user acceptance testing and validation to ensure delivered solutions meet defined business, technical, and quality standards.
• Gather and analyze customer, stakeholder, and performance feedback to measure success, inform continuous improvement, and identify opportunities for innovation.

Benefits

• Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future.
• Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees