Digital Marketing Producer

Guggenheim Securities•Madison, NY

About The Position

The Digital Marketing Producer will be a key member of the Marketing & Communications team at Guggenheim Securities. The Digital Marketing Producer will contribute to and execute the digital brand and content strategy for Guggenheim Securities across all web properties and platforms including, but not limited to external and internal websites and social media channels. The Digital Product Manager will lead the product roadmap for website launches and redesigns; manage UX/UI design conception and implementation; set requirements for IT teams to use as milestones; manage content for Guggenheim Securities digital properties; coordinate with banking, research, and management teams to develop and implement strategies and tactics to drive engagement; and stay current on cutting edge technologies to ensure ongoing, consistent, and relevant engagement with clients, prospects, employees, and recruits. Strategic thinking, attention to detail, and meticulous planning in a highly collaborative environment are requirements for the candidate. The ideal candidate will be able to define product roadmaps, ensure timely deliverables and owning responsibility for the end-product. To be successful in the role, the individual should possess an entrepreneurial outlook and willingness to take a hands-on approach in close collaboration with management to all phases of planning and development as well as execution. This individual will have a client-focused mindset and liaise with multiple senior stakeholders and manage communication flows among internal teams, external agencies, and social media platform partners.

Requirements

4-6+ years of experience managing corporate websites and/or social media accounts
Excellent verbal and written communication skills
Proficient in using content management systems and digital marketing platforms, such as Kentico, Sharepoint, and Salesforce/Marketing Cloud.
Proficient in MS Excel, Word, PowerPoint, Figma, Adobe Creative Suite (e.g., Photoshop, Premiere)
Extensive web development experience including HTML, javascript and content management systems
Proficient in social media publishing and monitoring tools
Proficient in managing large scale projects and campaigns

Nice To Haves

Experience in product management for a software development product
Familiarity with investment banking and/or highly regulated industry
Passion for the latest digital trends
Proactive team player with strong interpersonal skills
A creative thinker
Ability to manage multiple priorities and thrive in a dynamic fast-paced environment
Background in working with and managing agencies

Responsibilities

Identify and develop scalable digital product solutions that will contribute to our overall strategy and vision
Own and drive a product roadmap to meet business goals
Assist with the conception, creation and execution of web properties and social media posts
Utilize HTML and CSS to build and maintain webpages
Analyze quantitative and qualitative data for internal digital properties to inform product decisions
Conduct usability tests for internal and external digital properties and implement feedback to improve user adoption
Capture images and videos for posts to maximize engagement with key audiences
Execute and analyze campaigns that provide insight and actionable recommendations
Maintain an executive presence and client-focused mindset in engaging with senior leaders
Strategize on content pipelines and create, curate and maintain content calendars
Support day-to-day website content maintenance and social media efforts, including real-time requests from key internal stakeholders across the firm
Strong attention to detail: Fact-check, proofread and gain the needed approvals for real-time content requests
Amplification of messaging and fostering engagement through social media accounts
Integration of email marketing, social media and web platforms
Production and distribution of video clips
Production of measurement reports/dashboards