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The Digital Marketing & Performance Specialist will work to elevate our online presence and optimize our campaign performance with a focus in Mortgage and Real Estate. Serving as the cornerstone of our online marketing efforts, the Digital Marketing & Performance Specialist will be responsible for driving qualified traffic through strategic Google Ads, SEM, and SEO initiatives, while also providing crucial insights into the performance of all marketing campaigns, both digital and traditional. In addition, the Digital Marketing & Performance Specialist will also be a master of data, translating complex analytics into actionable strategies that maximize ROI and contribute to our company's growth.