Digital Marketing/MarTech Summer 2026 Intern

McGrath Rent Corp

About The Position

Embark on an enriching 8-week summer journey with the Internship Program, running from June to August 2026 – an ideal opportunity to gain hands-on experience, sharpen your skills, and build lasting connections. As Marketing's summer intern, you will support our Digital Marketing, Sales, and Brand teams with a primary focus on Account-Based Marketing (ABM), marketing automation, CRM-driven campaigns, and performance analysis. You will work hands-on with enterprise marketing platforms and data systems to help design, execute, and optimize targeted campaigns that support revenue and pipeline growth. You will collaborate closely with Sales Managers and Brand Managers to align campaign strategy, messaging, and execution across key accounts. Your role will involve building and refining email automation workflows, support ABM campaign execution, and analyzing test results to continuously improve outcomes. One day, you may be assisting with the setup or optimization of an automated nurture journey, and the next you could be reviewing A/B test results to help rework messaging, timing, or logic based on performance data. Strong communication, analytical thinking, and comfort working across systems and teams are essential. Your work will directly contribute to scalable ABM programs, improved customer engagement, and measurable business results in a fast-paced, distributed marketing environment. What started as a small business over 45 years ago has blossomed into a $900M+ publicly traded (NASDAQ: MGRC) industry leader with 1,200+ employees, five dynamic business units, Mobile Modular, Portable Storage, TRS-RenTelco, Enviroplex, and Kitchens To Go. We’ve built our success on innovation, a strong entrepreneurial spirit, strong values, and an exceptional team. McGrath delivers modular solutions that help businesses, schools, and communities solve tough space and infrastructure challenges with speed and confidence. We offer ready-to-deploy buildings, storage, and specialized equipment, kitchens, EV charging stations and solutions specifically designed for data center campuses. Through our TRS-RenTelco division we bring test equipment from leading global brands to support entire data centers. We enable our customers to operate smarter, scale faster, and achieve lasting results.

Requirements

Currently pursuing a bachelor's degree in Marketing, Marketing Technology (MarTech), Business, Analytics, Information Systems, or a related field.
Junior standing or completion of at least two years of undergraduate coursework.
Cumulative GPA of 3.0 or higher.
Strong written and verbal communication skills, with the ability to confidently collaborate with Sales Managers, Brand Managers, and cross-functional stakeholders.
Analytical mindset with the ability to interpret campaign data, testing results, and performance metrics.
Comfort working with spreadsheets, dashboards, and reporting tools to analyze results and support decision-making.
Strong problem-solving and critical-thinking skills with attention to detail.
Highly organized, able to manage multiple initiatives, and comfortable working in a fast-paced environment.
Tech-curious and eager to learn new platforms, automation tools, and AI-supported workflows.
Collaborative, proactive, and adaptable - you propose solutions, embrace feedback, and continuously look for ways to improve.

Nice To Haves

Experience or coursework in ABM, CRM strategy, marketing automation, or analytics.
Exposure to Salesforce, Pardot (Marketing Cloud Account Engagement), or similar marketing automation platforms.
B2B or enterprise marketing experience preferred.

Responsibilities

Support Account-Based Marketing (ABM) initiatives by assisting with campaign setup, execution, and optimization across targeted accounts.
Work within email marketing and automation platforms to help build, test, and optimize nurture journeys and automated workflows (experience with Pardot/Marketing Cloud Account Engagement is a plus).
Collaborate with Sales Managers and Brand Managers to align ABM campaigns with account strategies, sales priorities, and messaging needs.
Assist with CRM-driven marketing programs, ensuring accurate campaign tracking, data flow, and alignment within Salesforce.
Execute and analyze A/B tests across email content, subject lines, messaging, timing, and workflow logic.
Review campaign and automation performance data to identify trends, insights, and opportunities for optimization.
Recommend updates to automations, segmentation, or messaging based on test results and performance outcomes.
Use AI tools to support ABM workflows such as campaign ideation, message variation, performance summaries, and data synthesis (AI as an accelerator, not a replacement).
Document workflows, testing insights, and optimization recommendations to support scalable and repeatable ABM programs.
Partner cross-functionally with Digital Marketing, Brand Marketing, Creative Services, and Sales to support integrated ABM initiatives.
Support evolving marketing initiatives as priorities shift, maintaining flexibility and a solution-oriented mindset.