Digital Marketing Manager

Lafayette Economic Development Authority • Lafayette, LA

237d

About The Position

We are seeking an experienced Digital Marketing Manager to lead and optimize our client enrollment campaigns across major social media and digital advertising platforms. This individual will manage a team of media buyers, coordinate with creative production teams, and support high-stakes client strategy calls. The ideal candidate is passionate about enrollment marketing, both a data-driven strategist and a hands-on executor, capable of guiding our campaigns to consistently achieve strong enrollment pipeline growth for our K-12 school/district clients. This role will report directly to our Chief Marketing Officer.

Requirements

• 5+ years in performance marketing, with significant hands-on experience in Facebook and Google Ads.
• 2+ years managing digital marketing teams or media buyers.
• Proven success in lead generation campaigns and funnel optimization.
• Strong client-facing skills with the ability to lead challenging discussions and influence strategy.
• Proficient with campaign analytics, conversion tracking, and reporting.
• Comfortable using Zapier or similar automation platforms to streamline marketing operations.
• Bachelor's degree in marketing, business, or related field.

Nice To Haves

• Experience with HubSpot or similar CRM platforms.
• Experience in education marketing or K-12 enrollment campaigns.
• Experience with marketing automation platforms such as Zapier, Make, or similar tools.
• Familiarity with CRM platforms and lead nurture flows.
• Agency experience managing multiple accounts simultaneously.

Responsibilities

• Develop and implement lead generation strategies across Meta Ads, Google Ads, and SMS to attract and convert prospective student families.
• Directly manage a team of media buyers, ensuring alignment on goals, optimization strategies, and creative testing.
• Coordinate with copywriters, designers, and project managers to develop new ad concepts and assets when current campaigns underperform.
• Lead strategy calls and performance reviews, especially for underperforming accounts. Support account managers by stepping in on escalations.
• Own the core KPI of helping clients achieve meaningful growth in their enrollment pipeline. Monitor performance metrics and drive continuous optimization.
• Utilize tools like Zapier to automate campaign workflows and ensure smooth integration between lead sources and client systems.
• Stay ahead of marketing trends, platform updates, and compliance best practices in education marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree