Digital Marketing Intern

Travelers • Hartford, CT

405d • $47,840 - $52,000

About The Position

The Digital Marketing Intern position at Travelers is designed for self-motivated individuals interested in gaining hands-on experience in the field of Marketing & Communications. This internship focuses on the Account Based Marketing (ABM) program, providing exposure to various marketing techniques and collaboration with sales teams to drive business growth. Interns will engage in a range of activities that enhance their understanding of marketing strategies and allow them to network with leadership and management.

Requirements

• Cumulative GPA of 3.0 or greater.
• Currently enrolled in an Undergraduate or Graduate program with a focus on Marketing and/or Communications.
• Must be 18 years of age to apply.
• Legally authorized to work in the United States now and in the future.
• Strong verbal and written communication skills, including strong editorial skills.
• Intermediate skills in PowerPoint and Excel.
• High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.
• Experience with persuasive writing.
• Ability to think creatively and stay updated on digital trends.
• Strong project management skills.
• Basic analytical skills.

Responsibilities

• Work closely with business partners to refine target prospect lists and segment them for performance analysis.
• Manage an ongoing media calendar to track the status of paid campaigns.
• Collaborate with creative services to develop digital advertising creative for ABM campaigns.
• Assist in executing campaigns by coordinating with the media agency on tracking and campaign parameters.
• Develop and upload targeted audiences in the audience management tool LiveRamp.
• Manage event strategies (live and virtual) and analyze attendee data post-event.
• Analyze campaign performance to identify optimization opportunities and assess the impact of B2B marketing efforts.
• Create prospect engagement reports to provide sales intelligence to the field team.
• Participate in the Travelers Championship welcome experience team.
• Gain exposure to Travelers B2B social selling and field marketing programs.

Benefits

• Performance-based cash incentive awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Industry: Insurance Carriers and Related Activities
• Education Level: No Education Listed