Digital Marketing Intern

PSG® • Grand Rapids, MI

17h

About The Position

PSG® is the global pump, metering and dispensing-solution expert, enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally, PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring, monitoring and controlling the distribution of fluids. Headquartered in Downers Grove, IL, USA, PSG is comprised of several world-class brands, including Abaque®, All-Flo™, Almatec®, Blackmer®, Ebsray®, em-tec®, Griswold®, Hydro™, Malema™, Mouvex®, Neptune®, PSG® Biotech, Quantex™, Quattroflow®, and Wilden®. PSG products are manufactured on three continents – North America, Europe, and Asia – in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG, please visit psgdover.com . We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large company’s scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment. PSG is part of the Pumps and Process Solutions segment of the Dover Corporation® (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Position Summary: We are seeking a motivated Digital Marketing Intern to join our team this summer. As an intern, you will gain hands-on experience by supporting real projects and contributing to meaningful work that impacts our organization. This role is responsible for analyzing user behavior and optimizing the online customer journey. You will support key initiatives including mobile experience audits, competitive gap analysis, and Google Ads optimization to enhance digital performance. This is a great opportunity to apply classroom knowledge in a practical environment, develop technical and professional skills, and learn more about potential career paths in Digital Marketing, E-commerce, and Business Analytics.

Requirements

• Currently enrolled or recently graduated from an accredited college or university with a target degree in Marketing, Business, Information Systems, Data Science or other marketing focused degree.
• Fully fluent in English (written and spoken).
• Proficient in Microsoft Office; Outlook, Word, Excel and general computer knowledge is required.

Nice To Haves

• Proficient in Microsoft Office; Outlook, Word, PowerPoint, and Excel
• Effective verbal and written communication skills
• Ability to multi-task in a fast-paced environment with attention to detail
• Strong team player, work ethic and commitment to win
• Curiosity, eagerness to learn, and interest in data-driven decision-making.
• High level of attention to detail and focus on quality work
• Strong analytical and problem-solving skills
• High agency with a bias for action

Responsibilities

• Analytics Deep Dive: Analyze heat maps, user journeys, and standard reporting (Google & Adobe Analytics) to uncover actionable insights.
• Customer Journey Mapping: Document buyer paths from "problem awareness" to purchase, highlighting friction points and opportunities for improvement.
• Paid Search Optimization: Review existing Google Ads performance and report to the digital team on recommendations to update ad copy to improve relevance and click-through rates.
• Customer Segmentation: Work with Digital Managers to develop user segments based on size, history, and brand preference to tailor content delivery strategies.
• Mobile Experience Audit: Test the full digital journey on mobile devices to document UX issues and prioritize fixes.
• Competitive Gap Analysis: Benchmark PSG website functionality against competitors to identify advantages and weaknesses.
• Collaborate with cross-functional teams (Product, Sales, & Marketing) to align insights and recommendations with broader business objectives.

What This Job Offers

• Career Level: Intern