Digital Marketing Intern (Spring 2026)

Trinchero Family EstatesNapa, CA
2d$23 - $28Onsite

About The Position

The Digital Marketing Intern will be responsible for supporting digital projects across the portfolio of TFE brands, with a focus on social media management for 2 brands managed in-house. Candidates must possess a base knowledge of the digital marketing landscape, including social media platforms, social analytics, Google Analytics and SEO. This person will function as a part of the Digital team, assisting and in some cases leading projects related to content planning, community management, social advertising, consumer insights, and cross-functional coordination. The ideal candidate will be passionate about all things digital, already have a university degree, or be well on their way to achieving one. Eager to learn and get first-hand experience in the wine industry and the digital marketing space.

Requirements

  • Currently enrolled at a college or university working towards a Bachelor's degree in Marketing, Communications or Public Relations
  • Knowledge of SEO best practices
  • Some knowledge of SEM, experience is a plus
  • In depth knowledge of social platforms (Facebook, TikTok, Instagram, Pinterest)
  • Ability to define and master a variety of brand voices
  • Understand and can utilize platforms related to digital media management and measurement (e.g. Hootsuite, Google Analytics, Facebook Insights)
  • Ability to meet deadlines and to anticipate next steps or needs
  • Strong creative thinker who can work effectively both independently and as part of a team
  • Excellent oral and written communication skills
  • Basic knowledge of Canva
  • Excellent attention to detail
  • Ability to multi-task in a fast-paced environment, and ensure follow-through on all projects
  • Must be 21 years of age
  • Strong collaboration skills

Nice To Haves

  • Photography experience is a plus

Responsibilities

  • Assist in the planning and execution of SEO/SEM, content development and social media campaigns as it relates to each brand's overall strategy
  • Work cross-functionally (with Brand, E-Commerce and DTC teams) to develop content calendars across various social channels
  • Engage with consumers across social media channels to achieve positive interactions, encourage brand loyalty, assist in customer support and influencer outreach
  • Provide analytics on the performance of search and social media campaigns
  • Monitor competitive landscape and consumer behaviors to understand current and future trends
  • Follow and enforce legal policies and best practices for promoting alcohol through social media
  • Ability to prioritize, monitor and respond to projects efficiently
  • Identify relevant influencers and creators aligned with brand values and campaign goals
  • Assist with influencer outreach, follow-ups, and communication tracking
  • Coordinate content deadlines, usage rights, and posting timelines
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