About The Position

We are looking for a highly-motivated Digital Marketing Intern to join our Web Marketing team to execute our web optimization and demand generation programs. This role will work closely with the Web Marketing Team to create and edit marketing collateral to generate demand and drive web conversion. This is a unique opportunity to gain hands-on digital marketing experience while solving challenging problems within B2B SaaS. We're looking for an intern who is analytical, execution-focused and able to work collaboratively across functions.

Requirements

  • BA/BS (in progress) in marketing, business, economics or equivalent quantitative discipline
  • Strong analytical, problem-solving and decision-making skills
  • Highly organized and strong attention to detail
  • Motivated, self-starter
  • Ability to work independently as well as in a team-oriented environment
  • Excellent written and oral communication skills

Nice To Haves

  • Some digital marketing experience preferred (A/B testing, web analytics, HTML/HTML5 or JavaScript preferred)

Responsibilities

  • Develop and execute optimization and personalization campaigns for zHealth's web assets
  • Measure and report on campaign results to distill learnings and insights that can be shared with stakeholders across broader teams
  • Work cross-functionally with other teams at zHealth to define and prioritize short- and long-term campaigns to drive web conversion and lead generation
  • Monitor and optimize the performance of ongoing campaigns to ensure maximal campaign success and continuous improvement
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