Digital Marketing Intern - SEO Focus

Stride, Inc.-posted 3 months ago
Intern
1,001-5,000 employees
Resume
Match Score
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As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools' digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Additionally, it would be a plus if candidates have experience with SEO tools, Google Analytics, and content management systems like WordPress. Your work will ensure that prospective parents can easily find and discover what K12-powered schools offer through improved search visibility, supporting the company's overall enrollment goals.

  • Demonstrates an understanding of the company's main business line: our management of 70+ online schools.
  • Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites.
  • Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
  • Performs technical SEO audits to identify and document website issues affecting search performance.
  • Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools.
  • Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices.
  • Assists in developing and maintaining SEO content calendars and optimization schedules.
  • Evaluates competitor SEO strategies and helps prepare competitive analysis reports.
  • Supports link building initiatives and outreach efforts to improve domain authority.
  • Collaborates with school staff to optimize content and highlight student success stories for search visibility.
  • Assists with local SEO optimization for individual school locations and geographic targeting.
  • Provides recommendations for website structure improvements and user experience enhancements.
  • Tracks SEO metrics and helps prepare monthly performance reports for the team.
  • Assists the team with day-to-day administrative and operational duties as assigned.
  • Supports development of SEO guidelines and best practices documentation.
  • Forges strong relationships with internal teams and external organizations.
  • Ensures thorough, timely, and accurate communications.
  • Executes tasks by utilizing various SEO technologies and platforms specific to the business.
  • Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or another relevant field, or equivalent combination of education and experience.
  • Basic understanding of search engine optimization principles and best practices.
  • Working knowledge of content management systems, particularly WordPress.
  • Excellent analytical and problem-solving skills with attention to detail.
  • Strong written communication skills with the ability to create SEO-optimized content.
  • Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
  • Ability to work independently and within a team-oriented environment.
  • Strong project, time management, and organizational skills with attention to detail.
  • Highly organized, detail-oriented, and able to meet deadlines consistently.
  • Ability to prioritize effectively and manage competing priorities to deliver and drive results.
  • High level of quality and accountability for work products.
  • Unquestionable personal code of ethics, integrity, diversity, and trust.
  • Ability to clear a required background check.
  • Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog.
  • Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing.
  • Experience with schema markup and structured data implementation.
  • Familiarity with conversion rate optimization (CRO) principles.
  • Understanding of paid search (PPC) and how it relates to organic search strategy.
  • Experience with social media platforms and understanding their impact on SEO.
  • Knowledge of content marketing strategies and content optimization for search.
  • Basic understanding of web development languages (HTML, CSS, JavaScript).
  • Experience with data analysis and reporting tools beyond Google Analytics.
  • Compensation of $20.00 per hour.
  • Health benefits.
  • Retirement contributions.
  • Paid time off.
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