Digital Marketing, HBCU Pathways Internship

Atlanta Hawks • Atlanta, GA

11d

About The Position

The Atlanta Hawks marketing team is responsible for the strategy, planning, operations and execution of all revenue and brand marketing initiatives for three brands including the Atlanta Hawks, State Farm Arena, and the College Park Skyhawks. This group facilitates the development and execution of world-class campaigns and content and leverages various marketing channels to connect and motivate fans to drive ticket sales, achieve corporate partner objectives and drive generational brand affinity. As the Digital Marketing Intern, Mobile App & Loyalty for all brands, you will support the marketing strategies and tactics in our mobile app and member portal that increase guest attendance, guest engagement, and revenue per guest. Collaborating closely with the Marketing, Sales, Partnerships, Food and Beverage, and Guest Experience teams, you will leverage special offers, gaming, challenges, and more across all fan segments to help achieve growth targets.

Requirements

• 0–1 years of relevant digital marketing, e-commerce, or loyalty program experience.
• Familiarity with web or e-commerce CMS systems.
• Basic understanding of customer segmentation concepts
• Business and marketing acumen with strong verbal and written communication skills.
• Basic understanding of marketing automation and marketing communications systems.
• Strong analytical skills and curiosity about data.
• Passion for creating great user experiences.
• Strong communication and interpersonal skills, with the ability to effectively engage with technical and non-technical stakeholders.
• Ability to handle multiple priorities and work cross-functionally with partner departments.
• Must be enrolled in an accredited HBCU College or University as a rising Junior and Senior
• Field of Study: Digital Marketing , Event Management, Finance, Business, Communications, Hospitality, and Analytics, and Sales
• Minimum 2.75 GPA

Responsibilities

• Assist with the day-to-day execution of the Hawks and State Farm Arena mobile app.
• Support the execution of a digital offer and incentive strategy to drive customer engagement, increase retention, and deliver incremental sales across ticketing, merchandise, and food and beverage.
• Update in-app and loyalty platform content
• Provide input to the app development team on changes that can improve the UX.
• Help facilitate the QA process with app developers before new app deployments.
• Partner with the app development team and Mobile Marketing Specialist to support the app roadmap, identifying opportunities for new features and UX enhancements based on customer insights and business needs.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed