Digital Marketing Executive

David Kennedy Recruitment•Mclean, VA

14h•Hybrid

About The Position

We are seeking a results-driven Digital Marketing Expert to own and execute our digital growth strategy. This role focuses on lead generation, brand positioning, funnel optimisation, and performance marketing, driving both B2C customer acquisition and trade enquiries. Success in this commercial role is measured by leads, conversions, cost efficiency, and measurable revenue impact.

Requirements

Fluent/Native in English (C1), both written and oral
1+ years’ experience in digital marketing, growth marketing, or lead generation roles with proven campaign results
Hands-on experience with paid advertising platforms including Meta Ads and Google Ads
Strong understanding of marketing funnels, conversion optimisation, analytics, and performance reporting
Experience with email marketing tools such as Mailchimp and CRM-driven campaigns
Commercially minded, data-driven, proactive, and comfortable working in a fast-paced environment

Nice To Haves

experience in hospitality, travel, or retail marketing, landing page builders, SEO knowledge, copywriting skills, or interest in golf.

Responsibilities

Plan, launch, and optimise paid campaigns across Meta, Google, LinkedIn, and relevant platforms to drive leads, bookings, and enquiries
Improve campaign performance through audience targeting, retargeting strategies, A/B testing, and ongoing optimisation
Develop and manage organic content strategy across social channels to grow brand visibility and engagement
Manage CRM and email marketing, including automation, audience segmentation, and nurture campaigns to improve conversions
Track performance metrics, produce regular reports, and provide data-driven recommendations to support business growth.