Digital Marketing Engineer

TELUS Digital

100d

About The Position

As a Digital Marketing Engineer at WillowTree, you will be at the forefront of empowering Fortune 500 companies to achieve their digital transformation goals using the Adobe Experience Platform ecosystem. Your expertise in applications such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Customer Journey Analytics (CJA) will be crucial in the end-to-end creation, evolution, and enablement of personalized user experiences within the world’s best digital products.

Requirements

• Masters Degree with 2 years of experience OR a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
• Knowledge of various MarTech tools - CEP, CDP, Analytics, MMP, Loyalty - preferably in one or more of Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO) including integration best practices and strategies
• Experience successfully developing and leading multi-phase projects with various stakeholders
• Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.
• Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
• Excellent communication skills, both written and verbal
• Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
• Experience integrating with data warehouses (e.g. Redshift, Snowflake) and BI tools (e.g. Looker, Tableau)
• Travel to client offices as needed

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack
• Implement and operate in tools across the MarTech stack, including Customer Engagement Platforms, CDP, CRM, Product Analytics, MMPs, and Loyalty platforms.
• Lead complex business/technical integrations across a variety of client apps and tools such as Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO)
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Train clients on how to use their growth stack and advise on best practices
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
• Drive ongoing client success and satisfaction, by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
• Resolve a wide range of customer needs from basic education to technical operations
• Develop relationships with technology vendors to collaboratively develop customized solutions for clients

Benefits

• Dedicated time to innovate on passion projects
• Annual stipend to fund professional pursuits
• Supportive culture that cares about well-being
• Commitment to creating an environment of inclusion

What This Job Offers

• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees