Digital Marketing Director

Phoenix Mecano-posted about 1 month ago

$100,000 - $130,000/Yr

Full-time • Director

Frederick, MD

5,001-10,000 employees

Machinery Manufacturing

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The Digital Marketing Director plays a pivotal role in driving Phoenix Mecano's growth through the expansion and optimization of its digital presence. This position blends strategic digital marketing strategy with strong distribution presence to strengthen partner performance, enhance market visibility, and accelerate revenue generation. Acting as a connector between Sales and Business Development, this role not only guides the company's digital and B2B marketing strategy but also grows digital presence through distribution growth and collaboration. This position ensures that internal capabilities and product portfolio is strategically positioned the company's website and other digital spaces to optimize lead and opportunity conversion.

Lead the direction and ongoing improvement of the company website, including structure, content, and conversion optimization strategies.
Collaborate with digital partners and internal resources to manage SEO, analytics, and B2B lead-generation performance.
Identify new digital marketing opportunities that align with the company's distributor/sales goals.
Serve as a strategic bridge between internal marketing priorities and channel-driven marketing initiatives.
Work closely with a marketing execution team to develop impactful content, campaigns, and tools for distributors.
Coordinate co-marketing efforts such as joint campaigns, trade show participation, and digital promotions.
Track campaign results and share insights with both distributors and internal leadership.
Use CRM systems to manage distributor relationships, pipeline tracking, and partner performance.
Leverage analytics and marketing dashboards to evaluate campaign ROI and sales funnel efficiency.
Partner with marketing and IT teams to improve data visibility, lead flow, and reporting across systems.
Identify, recruit, and onboard new distributors, resellers, and distribution/channel partners in alignment with growth goals.
Maintain and strengthen relationships with existing distributors through structured communication, joint planning, and programmatic support.
Support distributors with up-to-date training, sales tools, and marketing materials to enhance success.

Proven experience in B2B digital marketing and/or distribution strategy.
Strong understanding of industrial, manufacturing, or technical product sales ecosystems.
Working knowledge of digital marketing principles, SEO, and website optimization.
Ability to collaborate with digital teams and translate marketing insights into sales opportunities.
Excellent relationship-building and communication skills with cross-functional teams and external partners.
Proficiency with CRM and marketing automation platforms.
Strong analytical mindset, capable of interpreting data to drive decisions.
Effective project management and multitasking abilities.
Bachelor's degree in Business, Marketing, or a related field.
8-10 years of experience in B2B marketing and/or digital distribution sales.
Must be able to sit/stand for extended periods of time at a desk.
Occasional travel to distributor locations, trade shows, or related partner meetings as needed.

Time Off: 9 paid company holidays, 17 days of Paid time off accrued annually, up to 40 hours of paid sick leave each year.
Comprehensive Benefits: Cigna medical, dental, and vision plans for you and your family.
Retirement Savings: 401(k) plan with up to 4% company match.
Health and Financial Wellness: H.S.A, F.S.A, Short-term disability, Long term disability, gym discounts and financial planning/preparation guidance from trusted advisors
Norton Lifelock: free employee or family coverage
Life and AD&D Coverage: Free Life Insurance/AD&D for Employees plus additional voluntary life and accidental death & dismemberment insurance for you and your family.
Employee Assistance Program: Access to free behavioral health services, including counseling and other resources.
Growth Opportunities: Ongoing training and tuition assistance to help you advance your career.

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