We strive for innovation and new ways to solve complex problems to deliver on our promise in creating Banking That’s Good. For You. As a Digital Marketing & Data Analyst, you will analyze marketing, consumer, and financial data while leveraging your technical expertise to configure platforms such as GA4, HubSpot, and Power BI—designing dashboards, implementing event tracking, and developing automated reporting frameworks from the ground up. In this role, you will transform complex data into clear, actionable insights that power marketing campaigns, consumer engagement strategies, and financial performance. You will work across multiple data sources (web, social, ad platforms, email, CRM, personalization engine tools, and internal databases), aggregate and analyze them, and deliver reporting and analysis. The ideal candidate excels at building data models, developing dashboards, and providing data-driven recommendations to optimize marketing performance. Proficiency in digital analytics platforms (GA4, HubSpot, Clarity) and business intelligence tools (Power BI, Looker Studio) is essential. Success in this position requires a balance of technical expertise, strategic thinking, and strong communication skills. A forward-looking aptitude for AI and emerging technology to advance reporting, forecasting, and decision-making is essential. The Digital Marketing & Data Analyst reports to the Marketing Director and works closely with the Business Intelligence team.