Digital Marketing Coordinator

Enovation Controls • Tulsa, OK

110d

About The Position

Enovation Controls is looking for a Digital Marketing Coordinator to be a constant source of creativity and brainstorm out-of-the-box digital initiatives designed to improve audience engagement and increase revenue. This is a full-time position.

Requirements

• Bachelor's degree in marketing or similar degree, or 5+ years relevant work experience.
• Proficient working with HTML and CSS and/or experience with creation of landing pages.
• Experience with website content management systems (WordPress).
• B2B digital advertising experience with Google and LinkedIn.
• Must have strong organizational skills and excellent written and verbal communication skills.
• Experience with working with Google Marketing Platform products (Analytics, Tag Manager).
• Experience managing websites and eCommerce platforms as an administrator.
• BigCommerce, Shopify, Zapier and Zendesk Guide administration experience.

Responsibilities

• Oversee the overall health and experience of primary digital platforms (Company website, help center, eCommerce websites).
• Be the primary administrator and content editor for the company's website. Manage content and design updates to the CMS, as well as maintain the overall usability and security of the site. Work with external vendors to add functionality that cannot be managed in-house.
• Be an administrator and work to ensure the success of the company's help center website on Zendesk. Manage and organize content, add structure and enforce style. Implement design and content updates as needed.
• Be the primary administrator of the company's eCommerce websites. Work with sales to close communication gaps between the platforms and inside sales. Help customers resolve issues with orders and be the go-to expert on all things eCommerce. Make product and price updates promptly and constantly look for improvement opportunities to implement.
• Own/Manage digital campaign creation; from strategy to tracking and analysis across multiple platforms (LinkedIn, Google, YouTube, etc.).
• Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy.
• Work with creative team and stakeholders to develop all forms of digital and traditional media, including website/blog posts, print editorial and advertising, presentations, infographics, flyers/handouts, videos, templates, and other forms of special content and media to help drive traffic and attention to strategic sales and marketing initiatives.
• Work with internal and external teams on all aspects of creating digital content, including copywriting and script writing, video and audio recording, production and editing.
• Work with internal team to develop and publish content for LinkedIn and Envision TV. Ensure content is up-to-date and keep appraised of new content from stakeholders.
• Work with internal marketing team on keyword research for paid search marketing campaigns, both for initial build-out of campaign strategy as well as expansion of existing strategies, then utilizing this keyword research to create strategic paid search campaigns that align with Google's and Enovation Controls best practices.
• Works with internal marketing team to build, test and deploy email blasts on a quarterly basis.
• Develop and create targeting strategy and digital audiences for use in digital campaigns.
• Implement KPIs and analytics to measure the ROI for various marketing efforts. Report on the performance of marketing campaigns and compare to the goals required.
• Manage all media channels/outlets including but not limited to websites, SEO, digital marketing and PPC ads, paid and organic social media, public relations, and emails among others.
• Responsible for the creation, implementation, maintenance, and troubleshooting of websites (company and brand sites, landing pages, eCommerce sites, Help Center). Regularly update and refine content for our company websites. Implement SEO improvements on a regular basis. Monitor analytics and implement improvements as indicated by website usage.
• Ensure brand consistency and presence on all digital products from planning to design/build/test to a successful launch.
• Maps out how digital assets will be created, utilized and optimized to achieve marketing goals and objectives.
• Align technology strategy with marketing and digital initiatives to grow online and mobile capabilities.
• Collaborate with distribution partners on ways to grow sales.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Electrical Equipment, Appliance, and Component Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees