University of Tulsa-posted about 1 year ago
Full-time • Mid Level
Tulsa, OK

The Digital Marketing Coordinator at the University of Tulsa's Office of Strategic Marketing and Communications plays a crucial role in enhancing the university's digital presence. This position involves managing web content, executing email marketing campaigns, and analyzing digital marketing performance metrics. The ideal candidate will possess a strong background in digital marketing, excellent writing skills, and proficiency in relevant digital tools.

  • Regularly update and maintain the university's website content to ensure accuracy, relevance, and engagement.
  • Develop, execute, and analyze email marketing campaigns to support various university initiatives and events.
  • Monitor, analyze, and report on digital marketing performance metrics to inform strategy and improve outcomes.
  • Work closely with the Web Content Director and other team members to align digital marketing efforts with overall marketing strategies.
  • Implement and optimize search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility.
  • 3-5 years of experience in digital marketing, with a focus on web content management, email marketing, and analytics.
  • Proficiency in WordPress and email marketing platforms such as MailChimp or EMMA.
  • Strong writing and editing skills, with the ability to create compelling and engaging content for digital platforms.
  • Ability to analyze data and metrics to inform decision-making and strategy.
  • Excellent verbal and written communication skills.
  • Ability to work collaboratively in a team environment.
  • Strong attention to detail and organizational skills in a fast-paced work environment.
  • Experience in higher education marketing.
  • Knowledge of HTML/CSS.
  • Familiarity with Google Analytics and other digital marketing tools.
  • Competitive salary and comprehensive benefits package.
  • Opportunity to work in a dynamic and innovative academic environment.
  • Professional development opportunities and access to various resources on campus.
  • Generous vacation and holiday time off.
  • Contribution to a diverse and inclusive campus community.
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