Digital Marketing Communications Specialist

Siemens Healthineers • Hoffman Estates, IL

98d • $86,700 - $130,000

About The Position

Join our Molecular Imaging division as a Digital Marketing Communications Specialist, where you will lead the strategy, development, and execution of global digital marketing initiatives to promote our cutting-edge imaging solutions. In this role, you'll drive impactful campaigns across web, social media, email, and digital events, ensuring alignment with brand standards and compliance requirements. This position offers the opportunity to collaborate with global teams, support high-profile product launches, and shape the content strategy that positions Siemens Healthineers as a leader in the medical imaging industry.

Requirements

• BA/BS in Digital Marketing, Communications, English, Journalism, Advertising, or a related field.
• Minimum of 5 years of experience in marketing, communications, or advertising.
• Demonstrated experience with digital marketing tools such as content management systems, marketing automation tools, CRM, SEO, and social media.
• Skilled at creatively translating business strategies and objectives into targeted, engaging communications.
• Ability to define and socialize digital requirements that extend across business and geographic segments.
• Strong project management skills with experience in web development, content planning and development, messaging and positioning, brand management, digital communications, and social media.
• Excellent English writing and editing skills, with experience writing for the web.
• Team-oriented and solution-driven mindset, with an appreciation for working in a culturally diverse environment.
• Able to manage multiple assignments simultaneously and work efficiently under tight deadlines.

Nice To Haves

• Previous experience working in a healthcare or regulated environment is highly desirable.
• Medical or technical writing experience is highly desirable.
• Strong PC skills with proficiency in MS Office (Word, PowerPoint, Excel, and Outlook) and knowledge of Photoshop and InDesign.

Responsibilities

• Developing and implementing promotional strategies to help achieve the Business Line objectives through a variety of marketing communications activities.
• Driving, expanding, and enhancing digital execution of molecular imaging promotional events across all channels globally.
• Leading digital campaign management for the Internet and Intranet, social media, search engine marketing, email, digital sponsorships, and cross-business initiatives.
• Acting as a catalyst for the digital communications process, promoting prioritization, collaboration, effective communications, and overall team efficiency.
• Guiding content strategy through performance measurement, ROI digital assessment, and reporting.
• Collaborating with global communications teams on initiatives that position the company as an overall leader in the medical imaging industry and building a strong brand.
• Supporting the day-to-day digital operation of events including stakeholder collaboration, global product events, and documenting changes.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• Paid parking/public transportation
• Paid time off
• Paid sick and safe time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree