Digital Marketing & Brand Coordinator
About The Position
This role is an early-stage, growth-oriented marketing position for someone who wants to help build something, not just walk into something that already exists. You will support and help grow the company’s digital marketing, branding, and lead-tracking efforts under the direction of the Vice President. Over time, this role is expected to expand in responsibility and ownership as systems are built, skills grow, and trust is earned. The right person is curious, creative, and organized but also willing to learn the business side of marketing, including how leads turn into booked jobs and revenue. This role is hands-on, real-world, and closely connected to operations, customer service, and business development.
Requirements
- 2–3 years of experience in marketing, communications, or a related field
- Familiarity with social media platforms and content creation
- Comfortable learning new tools and systems
- Organized, curious, and detail-oriented
- Strong communication skills
- Willing to be in the field and interact with crews and customers
Responsibilities
- Assist with creating and posting content on social media platforms
- Help manage organic (non-paid) social media with a storytelling mindset
- Support content that shows company culture (for recruiting)
- Support content that builds trust and credibility with customers
- Help maintain a content calendar
- Use common social media tools to schedule and manage posts
- Occasionally visit job sites or company events to capture photos/videos/content
- Help maintain brand consistency across materials
- Assist with ordering and organizing company swag, event materials, and branded items for employees and business development
- Support internal requests for simple graphics or branded materials
- Learn and follow brand guidelines, with guidance from leadership
- Assist with tracking where leads come from (calls, forms, events)
- Help maintain basic lead source reporting
- Learn how attribution works across phone calls, website forms, digital campaigns, and business development efforts
- Support weekly reporting of basic marketing and lead metrics
- Assist with email and SMS campaigns
- Help with customer follow-ups, review requests, and simple automations
- Learn industry tools commonly used in home services marketing
- Cross-trained to assist with inbound calls during spikes in volume
- Help book appointments when needed
- Gain exposure to how CSRs handle leads and why booking rate matters
- Work closely with CSR training partners to understand best practices
- Learn how marketing and customer service work together to protect leads
- Support business development events and initiatives
- Help with administrative tasks related to events
- Assist with tracking business development leads
- Work closely with the business development team to understand outcomes
- Assist with light website updates such as adding new employees and simple content edits
- Participate in weekly meetings with the external marketing agency
- Help track tasks, updates, and follow-ups from agency work
Benefits
- Health Insurance
- Health Savings Account (HSA)
- Life Insurance
- Dental Insurance (100% Employee-Paid Benefit)
- Vision Insurance (100% Employee-Paid Benefit)
- 401(k) with company match
- Paid time off and holidays
- Professional Development Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
11-50 employees
