Free People Digital Marketing Associate

Free People • Philadelphia, PA

3d

About The Position

Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing email campaigns to more than 2 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.

Requirements

• A curiosity about email and digital marketing
• Effective time and project management, and organization skills
• Proven ability to balance multiple projects and priorities at once
• Ability to quickly adapt to last minute business needs
• Excellent attention to detail and quality assurance capabilities
• Clear communication style
• Ability to collaborate and build relationships across different groups
• Ability to prioritize responsibilities
• Demonstrated experience with marketing performance data
• Strong knowledge of Excel and Google Suite
• Ability to learn new concepts and software applications quickly
• Positive attitude, passion for the Free People brand
• Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
• 2-3 years of experience in marketing

Nice To Haves

• Salesforce, Bluecore or other ESP experience preferred
• Prior experience in executing email campaigns preferred
• Knowledge of HTML a plus
• E-commerce experience and interest in retail preferred

Responsibilities

• Code, set up, QA, and deploy marketing & trigger email campaigns for the brand
• Manage multiple email calendars, liaise with other marketing planning calendars
• Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
• Execute audience segmentation within marketing and trigger funnels
• Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
• Maintain email performance reporting; evaluate performance and optimize strategy
• Contribute to weekly and monthly channel performance deliverables to leadership
• Attend relevant meetings to understand business needs

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees