Digital Marketing Assistant
About The Position
Hachette Book Group is seeking a creative, detail-oriented, and data-driven Digital Marketing Assistant to join the Executive Marketing Strategy department, reporting to the Assistant Marketing Director. This role focuses on content creation and performance-driven digital marketing across email, websites, and social media. The ideal candidate is a storyteller with a sharp eye for design and a passion for genre fiction—especially crime fiction. You’ll help shape how readers discover books by creating engaging, visually compelling content and using data to optimize performance across channels. Primarily supporting the Novel Suspects and Open Book communities, this role offers growth opportunities across broader Executive Marketing Strategy campaigns. The role is NYC based; HBG's current hybrid working model is three days in the office per week.
Requirements
- Strong written and verbal communication skills
- Experience in Canva, Adobe Creative Suite, or similar design tools
- Comfortable creating and editing short-form video (Reels, TikToks, Edits, etc.)
- Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar)
- Basic understanding of SEO and digital performance metrics
- Highly organized with attention to detail and ability to juggle multiple projects
- Comfortable analyzing campaign data and applying insights to improve campaign content
- Proactive, curious, and eager to learn new tools, techniques, and trends
Responsibilities
- Create engaging and visually appealing content (static and short-form video) for social platforms that align with brand voice and aesthetic
- Write compelling, SEO-informed copy
- Execute email marketing campaigns and assist with performance tracking
- Manage and update campaign landing pages
- Monitor engagement metrics across email, social, and web; provide insights and recommendations
- Coordinate content calendars and collaborate with imprint teams to gather assets and launch campaigns on time
- Support influencer outreach and ongoing creator communication
- Assist with virtual event planning and execution, including tech rehearsals and day-of support
- Support daily marketing operations, including project tracking and file organization
Benefits
- medical
- dental
- vision
- basic and supplemental life
- short-term and long-term disability
- accidental death and dismemberment
- critical illness
- hospital indemnity
- long-term care
- health and dependent care FSA
- commuter benefit plan
- employee assistance program
- tuition reimbursement
- travel assistance
- 401(k)
- discretionary bonus program
- PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
- group discounts on auto and home insurance and legal services
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
