Digital Marketing and Analytics Intern

Green Bay Packers, Inc. and its subsidiaries•Green Bay, WI

1d•Onsite

About The Position

The Digital Marketing and Analytics Intern will provide support for the Green Packers organization around digital marketing initiatives (banner ad trafficking, email marketing and paid social campaigns) and analytics insight for marketing campaigns. The role will provide reports to internal stakeholders that will help drive their business objectives. Timeline: June 2026 – June 2027. The official start/end date is subject to change and will be dictated by the Packers.

Requirements

Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline.
Skills in Microsoft Excel, PowerPoint, Word, and Outlook required.
Ability to work quickly under the pressure of meeting the deadlines of multiple reporting projects on a weekly and/or monthly basis.
Willingness to work on routine data reporting tasks, e.g., weekly and monthly, required.
Strict attention to detail and accuracy in data required.
Self-motivated, quick-learner with strong analytical, organizational, time-management, and communication skills.

Responsibilities

Implements online advertising campaigns in ad server and CMS.
Processes creative, copy and ad tag changes.
Enters campaigns into 3rd party planning tools such as Facebook Ad Manager, YinzCam Ad Manager, Adobe Ad Cloud and Google DFP.
Provides screenshots.
Prepares campaign pacing reports.
Produces regular (e.g., weekly and monthly) and ad-hoc reports of digital traffic, user engagement, and content production for various products and platforms.
Pulls raw data from a multitude of analytics platforms and creating presentable reports in Excel, PowerPoint and Tableau.
Creates data analyses and presentations as needed.
Performs online campaign reporting and conversion analysis.
Preps and cleans data for further analysis by the Packers Business Intelligence team.