Digital Marketing Analyst

85Sixty • Del Mar, CA

289d • $75,000 - $90,000

About The Position

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today's forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos. As a Digital Analyst within 85SIXTY, you will play a crucial role in supporting client strategies through the deployment of web and media tracking. This position requires a detail-oriented individual with strong analytical, technical, and communication skills to support the seamless execution of projects and contribute to the overall success of the agency.

Requirements

• 1 - 3 years of experience working with web analytics tools, such as Adobe Analytics or Google Analytics.
• 1 - 3 years of experience working with tag management systems, such as Google Tag Manager, Adobe Tags (Launch), or Tealium.
• 1 - 3 years of marketing, media, and advertising measurement experience (Google Ads, Microsoft Ads, Facebook Ads, DCM Floodlight, etc.).
• Comfortability with standard web languages, such as HTML, CSS, and JavaScript.
• Experience with data layer events and data layer architecture is a plus.
• Excellent analytical, organizational, and problem-solving skills with the ability to handle multiple tasks, changing priorities and tight deadlines.
• Strong communication and interpersonal skills; ability to work with cross-functional teams and people at all levels.
• Comfortable operating in a fast-paced, entrepreneurial environment.

Responsibilities

• Implement custom tracking across a variety of platforms with a focus on data quality and reliability.
• Conduct regular quality checks on deliverables to ensure they meet agency standards.
• Collaborate with digital advertising teams to address quality issues and implementations.
• Regularly meet with clients and cross teams to discuss project updates, challenges, and solutions.
• Foster a collaborative and professional working environment.
• Develop and maintain documentation on client technology stack, tag implementation, etc.
• Provide insights and recommendations based on data analysis with the support of the reporting team.
• Assist in the onboarding process for new clients, ensuring a comprehensive understanding of the clients needs and technical systems.
• Offer guidance on tagging implementation and data and analytics support.

Benefits

• Competitive salary and benefits package.
• Medical, Dental, Vision.
• Life/AD&D.
• FSA - Health/Dependent Care.
• Voluntary Life/AD&D.
• Retirement Plan.
• FTO - Flexible Time Off.
• Paid Holidays Annually: 14.
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level