Digital Marketing Analyst

Wisr • Richmond, VA

344d • $55,000 - $67,500

About The Position

EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education. The Digital Marketing Team within Advancement Marketing Services manages digital deployments via social media and digital support for major fundraising campaigns on behalf of various university, college, and K-12 partners. This team is hiring a Digital Marketing Analyst to assist the team with setting up monitoring, tracking, and reporting for digital advertising campaigns and user journeys. While closely working with a cross functional team of strategists and creatives, the analyst's contribution will produce the data insights that visually show the results of campaign efforts (conversions) and report back clearly (user journeys). The analyst will also produce reporting for other teams within Advancement and support digital advertising deployments on various platforms such as Meta, Instagram, LinkedIn, and Google.

Requirements

• Bachelor's degree
• Knowledge of digital advertising on multiple platforms
• Expertise in Google Tag Manager, Google Analytics, conversion tracking and pixel tracking.
• Experience developing report presentations
• Intermediate knowledge of excel
• Proven ability to manage several projects simultaneously

Nice To Haves

• At least 2 years of conversion tracking across multiple platforms
• Comprehensive knowledge and experience in web analytics platforms Google Analytics (Ga4), Google tag manager
• Knowledge of HTML, CSS, and JavaScript
• Experience leveraging widely used reporting/data visualization tools (Ex: Tableau, Google Data Studio, etc.)
• Knowledge of SQL, Jira and Snowflake
• Demonstrated ability to manipulate, analyze, and interpret large amounts of data from multiple sources, organize findings, and translate into actionable outcomes
• Ad conversion tracking and retargeting tags to Google Tag Manager
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

Responsibilities

• Work within our digital marketing strategist team to build an understanding of user behavior on partner websites
• Collect, analyze, and report on data such as traffic, user behavior, conversion activity, and site performance.
• Create measurement plans (i.e., audience selection, segmentation, and evaluation) to improve customer experience & support business objectives.
• Conduct ad hoc analyses that will advise the digital marketing team to optimize performance.
• Implement and maintain site tagging and methodology to ensure accurate and complete measurement.
• Monitor and report campaigns across Facebook, LinkedIn, and Google Ads.
• Work with data team(s) to build a bridge between digital ad metrics and partner campaign metrics.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Gender affirming care coverage
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree