Digital Marketing Analyst
The New York Public Library•New York, NY
383d•$80,000 - $85,000
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About The Position
The Digital Marketing Analyst plays a vital role in the Communications & Marketing Department by supporting the tracking, measurement, and evaluation of key campaigns and initiatives. This position focuses on maximizing integration and engagement across various platforms and channels, utilizing analytical skills to translate digital metrics into actionable insights and strategies. The Analyst will be responsible for monitoring the effectiveness of campaigns aimed at attracting new audiences and engaging existing patrons, making data-informed recommendations for optimization.
