Digital Marketing Analyst

French Lick Resort•Los Angeles, CA

55d•$75,000 - $80,000

About The Position

About our company: Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida. Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry. At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler's journey—inviting them to experience the frequency of each hotel's locale, pushing authentic human connection, exploration, and discovery, while also driving revenue. Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard's award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future. https://www.springboardhospitality.com/ Primary Mission: The Digital Marketing Analyst will own the narrative behind performance data—transforming complex metrics into compelling, actionable insights that inform decision-making across our marketing ecosystem. This role requires a deep understanding of digital measurement tools, especially Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio. The analyst will play a lead role in quarterly reporting, campaign innovation tracking, and driving cross-functional alignment with marketing, revenue, and eCommerce teams.

Requirements

3+ years in digital marketing analytics or similar role, preferably in hospitality, travel, or eCommerce
Proficient in Google Analytics 4 and Google Tag Manager, with demonstrated experience implementing custom events and conversions
Skilled in Looker Studio (formerly Data Studio), with a strong portfolio of dashboards and visualizations
Understanding of marketing attribution models and their strategic implications
Strong communicator with the ability to tell stories with data and influence decisions
Familiarity with cross-channel marketing (search, social, email, web) and KPIs across the customer journey
Bachelors degree in Marketing, Business, Communications, Statistics, or relevant work experience in digital marketing or marketing analytics.

Nice To Haves

Experience with hotel booking engines and hospitality-specific analytics tools (e.g., SynXis, Revinate)
Agency-side experience, as our team functions like an internal agency supporting multiple stakeholders and brands.

Responsibilities

Quarterly Reporting: Maintain and evolve the quarterly performance report for Springboard's hotel portfolio, incorporating GA4 data, channel-specific metrics, and strategic insights in collaboration with senior leadership.
Campaign & Innovation Tracker: Maintain and evolve a cross-functional innovation tracker that captures the performance of key marketing initiatives across disciplines including paid media, email, SEO, and content.
GA4 Expertise: Own and optimize event tracking across sites using Google Tag Manager. Ensure accurate configuration of custom events, conversions, and eCommerce tracking.
Attribution Analysis: Analyze marketing performance using various attribution models (e.g., data-driven, linear, last-click). Provide strategic recommendations based on understanding of user behavior and funnel efficiency.
Looker Studio Dashboards: Build and refine Looker Studio dashboards to surface real-time insights for stakeholders across marketing, revenue, and ownership groups.
Storytelling with Data: Translate performance data into meaningful stories. Present findings to internal stakeholders with clarity and strategic context—answering not just “what happened,” but “why it matters.”
Data Governance & Best Practices: Ensure consistency in data definitions, campaign tagging, and UTM usage. Act as a steward of marketing data integrity across all platforms.
Duties as Assigned: Perform additional tasks, projects, or responsibilities as requested by leadership to support the digital marketing team and broader organizational objectives. This may include cross-functional initiatives, emerging platform analysis, or other duties aligned with the evolving needs of the business.