Digital Marketing Analyst

Evans Distribution Systems • Melvindale, MI

134d

About The Position

Evans Distribution Systems is seeking a Digital Marketing Analyst to join our Sales & Marketing Department. This role is primarily accountable for key digital marketing initiatives and data management. The Digital Marketing Analyst will be responsible for producing and managing our content calendar, social networks, marketing KPIs, customer survey data, e-newsletter, and creating automated email campaigns. Additional responsibilities include monitoring and reporting on digital ad campaigns, SEO maintenance, photography, managing Evans’ e-store, and internal communications. Other projects will be assigned on an as-needed basis.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or Supply Chain Management.
• 2-5 years marketing experience.
• Thorough understanding of Microsoft 365 office products and marketing campaign measurement tools.
• Excellent writing and communication skills.
• B2B marketing experience, in addition to social media expertise, web management, email campaign development, and branding experience preferred.
• Preferred knowledge of Google Suite and knowledge of SEO monitoring tools.

Nice To Haves

• Organizational skills.
• Photography and video editing skills.
• Training and experience with word processing, presentation graphics, and database software.
• Typing, grammar, and letter writing skills.
• Experience utilizing AI tools in marketing operations.
• Knowledge of logistics, supply chain or warehousing.

Responsibilities

• Executes email communications including monthly newsletter, targeted campaigns, and automated campaign set-up. Maintains lists and generates reports from sales database. Manages contacts from web leads and unsubscribes.
• Contributes at least (3) pieces of content per month. Assists in topic generation and manages social media calendar. Tracks and reports on content performance and ROI from email marketing software and social media. Identifies areas for improvement.
• Tracks and reports on key performance indicators in sales and marketing from social media, GA4, sales database, SEO tools, etc. Provides annual report that compares analytics year-over-year. Manages the Databox dashboards and presents key data points during internal/external sales meetings. Creates quarterly presentations of customer survey data. Pulls freight activity reports. Draws big picture conclusions and trends from data; advises on new courses of action.
• Manages social media accounts and posting calendar. Responds to inquiries through social media accounts. Identifies avenues to grow audience and engagement performance.
• Utilizes graphic design software to create and update our branded marketing materials. Produces social graphics, apparel designs, event/facility signage, and web-based facility sheets. Promotes brand consistency in content. Contributes to creative brainstorming.
• Assists in website maintenance to ensure functionality of Evans website and Evans Eddie intranet site. Contributes to overall design changes and enhancements. Troubleshoots website issues. Enhances website to improve SEO performance. Assists in lead/data management through web forms.
• Implements SEO strategies and improvements to increase KPIs. This includes monthly site crawls within SEO tools to optimize website performance. Contributes to keyword and content strategy to increase search rankings.
• Integrates AI tools into marketing operations including content development and research, SEO, email and web copy, data visualizations, project management, social media copy, and industry research.
• Assists in creating and managing marketing materials with the expressed goal of providing more information for customers, driving sales, or assisting sales team during the sales process.
• Manages inventory of Evans’ online store featuring branded apparel for employee appreciation. Includes tracking training and attendance points, planning and executing pop-up shops, signage, photography, ordering and designing apparel.
• Creates and strategizes digital advertising campaigns with an emphasis on Google Ads. Also, responsible for monitoring and reporting on the performance results of the ads.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees