Digital Marketing Advisor, Patient and Provider Content Strategy - Hybrid

Cigna • Philadelphia, PA

45d • Hybrid

About The Position

Reporting to the Digital Marketing Senior Manager, the Digital Marketing Advisor - Patient and Provider Content Strategy will support the Evernorth Health Services business segment. The Digital Marketing Advisor combines digital marketing and content strategy, partnering with marketing and business stakeholders to develop and maintain patient and provider content on Evernorth.com. The person in this role will use data-driven strategies, user experience research, and digital best practices to act as a bridge between audience insights and digital execution of business objectives. Success in this role will rely on: Leading through influence as a subject matter expert on digital marketing and the patient and provider digital content portfolio Advocating for an audience-driven content approach by understanding how all digital touchpoints combine to impact the user's experience and how content supports user journeys Embracing data insights and user research to inform content strategy Thinking at an enterprise level to ensure a unified strategy across all patient and provider content Being a self-directed, proactive individual who can develop trusted relationships in a highly matrixed, cross-functional organization Being comfortable managing multiple projects in a fast-paced, dynamic environment Bringing a process improvement mindset, identifying and implementing opportunities to improve efficiency and efficacy Exhibiting knowledge of content authoring in a complex digital environment

Requirements

• Bachelor's Degree, MBA or master's degree a plus
• 6+ years of relevant, strategic experience
• Digital marketing experience on an analytically driven marketing team
• Content management system (CMS) experience (e.g., Drupal)
• Understanding of user experience (UX) best practices, including accessibility
• Experience using website analytics to inform content strategy
• Ability to work effectively in dynamic, rapidly changing, team-based environment
• Must balance high-priority, long-term projects with short-term, immediate deadlines
• Proven ability to lead in a heavily matrixed environment
• Ability to foster collaboration and value others' perspectives and gain support and buy-in for organizational proposals
• Excellent oral and written communication skills and executive presence
• Excellent attention to detail
• Ability to work from a Cigna Group office 3 days a week, as directed by the business

Nice To Haves

• Knowledge of and experience with Adobe Analytics and Marketo a plus, but not required
• Health care experience in the patient and/or provider content areas a plus

Responsibilities

• Serve as the central strategist for patient and provider content on Evernorth.com, working with stakeholders from individual lines of business to deliver on business priorities and provide guidance on digital best practices
• Own the patient and provider content roadmap for Evernorth.com. This includes setting proactive initiatives and responding to changing business needs.
• Manage project intake, tracking, and execution - continually exploring opportunities for process improvement
• Collaborate with data and user experience partners to understand patient and provider audience segmentation and user behavior to inform an audience-driven content strategy
• Author and update content in a Drupal-based content management system
• In partnership with internal and external partners, manage and execute SEO/GEO strategies for patient and provider content on Evernorth.com
• Partner with accessibility team to understand and implement accessibility best practices on Evernorth.com

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees