Digital Marketing Account Manager - Onboarding

C-4 Analytics•Wakefield, MA

6d•$65,000 - $75,000•Hybrid

About The Position

Digital Marketing Account Manager - Onboarding: Wakefield, MA – C-4 Analytics The ideal candidate understands the benefits of in-person teamwork and is available to work from our office a minimum of three days per week. C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Digital Marketing Account Manager - Onboarding: Wakefield, MA as we look to expand our team and support our growing roster of local and national clients. If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process. Who We're Looking For: Digital Marketing Account Manager - Onboarding: Wakefield, MA Digital Marketing Account Managers - Onboarding at C-4 Analytics are strong communicators and quick learners, passionate about implementing innovative strategies for our clients. Ideal candidates are seasoned digital marketers and analysts, thriving on challenges and embracing continual learning. As an Onboarding Account Manager, your primary focus is ensuring the seamless transition of new clients to our solutions and services, fostering their success. As the main daily point of contact, you will liaise with solution teams, overseeing campaigns from initiation to completion. This role offers a blend of autonomy and team support, allowing you to make a substantial impact on client success with the backing of a dedicated Onboarding team. A day in the life of a Digital Marketing Account Manager - Onboarding: Wakefield, MA Be the first voice for new clients as they join C-4 Analytics as well as the main day-to-day contact for a number of C-4 Analytics clients. Support said clients in with Phase 1 tasks including setup, development, analysis, and execution of campaigns and digital initiatives. Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies for clients. Use Google Analytics and AdWords to review clients' web traffic, pitch strategic campaigns, and report on progress. Manage all aspects of digital marketing campaigns (including but not limited to paid search, website maintenance, social media, and online reputation), from the initial campaign pitch, to campaign setup, execution, review, and reporting. Campaigns include all aspects of paid search, website maintenance, social media, and online reputation. Work cross functionally with internal productions teams to consistently improve client websites for optimal success and to better serve overall digital strategy. Work with external parties such as a web provider platform to make sure client strategies are carried out; followed up and escalated as needed. Create client-facing monthly reports on all aspects of C-4 Analytics campaigns by identifying and interpreting KPIs related to a client’s digital marketing campaign strategy. Run weekly meetings to update clients on cumulative progress. Ensure that all external assets are compliant and approved by the client. Manage all tasks in JIRA from creation to close in a timely manner. Assist in maintaining onboarding training materials and internal processes.

Requirements

At least 2 or more years of client-facing experience in a client onboarding capacity where designing, optimizing and reviewing digital marketing campaign results was a primary function
Bachelor's Degree in Business, Marketing, or Communications, a related degree or equivalent relevant industry experience
All different levels of technical digital acumen are welcomed (and encouraged!) to apply
Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor
Excellent written and verbal communication skills – ability to write professional emails to clients and third parties
A strong sense of urgency
Demonstrated time management and project management skills
A positive attitude that resonates throughout your team and the company
Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products

Nice To Haves

1-plus years experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
Google Analytics & Ads Certifications
Experience using a project management tool, preferably JIRA
Experience working with or in the automotive industry

Responsibilities

Be the first voice for new clients as they join C-4 Analytics as well as the main day-to-day contact for a number of C-4 Analytics clients.
Support said clients in with Phase 1 tasks including setup, development, analysis, and execution of campaigns and digital initiatives.
Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies for clients.
Use Google Analytics and AdWords to review clients' web traffic, pitch strategic campaigns, and report on progress.
Manage all aspects of digital marketing campaigns (including but not limited to paid search, website maintenance, social media, and online reputation), from the initial campaign pitch, to campaign setup, execution, review, and reporting. Campaigns include all aspects of paid search, website maintenance, social media, and online reputation.
Work cross functionally with internal productions teams to consistently improve client websites for optimal success and to better serve overall digital strategy.
Work with external parties such as a web provider platform to make sure client strategies are carried out; followed up and escalated as needed.
Create client-facing monthly reports on all aspects of C-4 Analytics campaigns by identifying and interpreting KPIs related to a client’s digital marketing campaign strategy.
Run weekly meetings to update clients on cumulative progress.
Ensure that all external assets are compliant and approved by the client.
Manage all tasks in JIRA from creation to close in a timely manner.
Assist in maintaining onboarding training materials and internal processes.