Digital Marketing Account Executive

USA TODAY Co. • Atlanta, GA

11d • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Account Executive (Digital Marketing Consultant) role requires a highly personable individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit. As an Digital Marketing Consultant, you’ll collaborate with clients to provide a diverse set of advertising and marketing solutions, including: Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms. Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising. Growing the audience and promoting engagement through brand content solutions and social media marketing. Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms. Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality. As a Digital Marketing Consultant, you will: Actively pursue and secure new business and revenue streams. Articulate and present our product suite to business decision-makers effectively. Conduct face-to-face customer meetings, presentations, proposals, and demonstrations. Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers. Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions. Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors. Assist businesses in optimizing their online presence through personalized digital marketing strategies. Retain, manage, and expand your client base in the constantly evolving digital landscape. Collaborate within a team to manage client relationships and sustain and increase account revenue. Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings. Manage a specified sales pipeline and devise a strategy for long-term sustained success. Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share. Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Requirements

• High Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred).
• 5+ years of experience in high acquisition, consultative B2B Sales role.
• A problem solver who thrives on challenges and can simplify complex issues.
• Possesses a competitive nature and a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Responsibilities

• Actively pursue and secure new business and revenue streams.
• Articulate and present our product suite to business decision-makers effectively.
• Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
• Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
• Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions.
• Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
• Assist businesses in optimizing their online presence through personalized digital marketing strategies.
• Retain, manage, and expand your client base in the constantly evolving digital landscape.
• Collaborate within a team to manage client relationships and sustain and increase account revenue.
• Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
• Manage a specified sales pipeline and devise a strategy for long-term sustained success.
• Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
• Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Benefits

• Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure
• Unparalleled digital training for continuous learning
• Intensive 3-week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous Unlimited Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed