Digital Market & Communications Coordinator

Maryland Legal Aid-posted 3 months ago
$55,000 - $70,000/Yr
Full-time • Entry Level
Hybrid • Baltimore, MD
Professional, Scientific, and Technical Services
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Maryland Legal Aid is seeking a creative and detail-oriented Digital Marketing & Communications Coordinator to help grow our digital presence and deepen engagement with clients, partners, and supporters. This role supports integrated communications and fundraising efforts, amplifying our voice, expanding our reach, and driving online engagement through email, social media, and event outreach. Ideal for an early to mid-career professional passionate about using digital tools to advance social justice and connect communities with critical legal services.

  • Drive constituent growth through deploying a strategy for email list-building, increasing social media followers, text message subscribers, and interaction across channels leveraging industry best practices.
  • Oversee editorial calendar and content workflow across channels.
  • Create and schedule content for Facebook, LinkedIn, Instagram, and X using Canva and Hootsuite building out Maryland Legal Aid's brand voice for social media being strategic about content by channel.
  • Design branded digital and paper content (appeal letters, graphics, story cards, donor stewardship pieces, flyers, etc.) using Canva.
  • Maintain and update content on MLA's WordPress website (e.g., news posts, staff updates, event info).
  • Responsible for email creation, design, layout, and send for monthly newsletters and fundraising appeals via Bloomerang.
  • Ensure audience segmentation strategy for email is accurately executed in marketing platform managing inclusions and suppressions and ensure outbound marketing campaigns to ensure adherence to legal standards and internal compliance policies.
  • Capture or coordinate photos at community events and support basic photo editing.
  • Track and report on digital engagement metrics (social, email, web).
  • Manage the stock and flow of brochures, swag, and promotional supplies to keep outreach efforts well-equipped and on-brand.
  • 3+ years of experience in digital marketing, communications, or nonprofit outreach.
  • Experience creating and managing social media content professionally.
  • Working knowledge of Canva and basic design/layout skills.
  • Familiarity with WordPress and email marketing tools (Bloomerang a plus).
  • Excellent organizational skills and attention to detail.
  • Comfortable juggling multiple deadlines in a fast-paced, mission-driven environment.
  • Basic photo and video editing skills and comfort supporting in-person events.
  • Commitment to equity, inclusion, and access to justice.
  • Salary range of $55,000 - $70,000.
  • Health, dental, and vision insurance.
  • Life insurance.
  • 401(k) retirement plan.
  • Three weeks of paid time off.
  • Paid sick leave.
  • 14 annual paid holidays.
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