Digital & Lifecycle Analyst

goodr•Los Angeles, CA

11h•Hybrid

About The Position

Do you look at a massive spreadsheet and see a beautiful sunset? Are you the type of person who treats customer data like a curated guest list for the most exclusive party in town? Of course you know that data isn't just numbers, it’s the pulse of our flock, and translating that pulse into action is top of mind in all you do! Did you read that book on "The Life-Changing Magic of Tidying Up" and immediately apply it to your computer's desktop? Or were you the one who taught your friends how to color-code their closets before "organization influencers" were even a thing? If you answered “Obvi” to both, you might be the Digital & Lifecycle Analyst we are looking for! A data-obsessed detective (in a good way) who loves connecting the dots between an Instagram ad, a click on our site, and a customer for life. You’re here to find the magic in the metrics!

Requirements

5+ years experience as a Digital & Lifecycle Analyst with a deep understanding of spreadsheets and SQL databases
Is a professional "Why?" asker who is never satisfied with just a number and always hunts for the story behind it
Familiarity with marketing measurement approaches like platform attribution, incrementality, MTA, MMM, and the ability to apply them pragmatically
Loves LIFECYCLES! Lives for RETENTION! Basically wants to marry DATA!
Proficiency in data visualization tools; Python is highly preferred
Can balance complex methodology with the speed of a fast-moving marketing team
Thinks in "Cohorts" and loves grouping people by their shopping habits to find growth opportunities
Is obsessed with tracking LTV stats
Has a genuine excitement for exploring and implementing AI tools and automated solutions to streamline workflows and uncover deeper insights
Navigates tools like Excel, Netsuite, Google Suite, and BI dashboards with total ease
Solid organizational skills including extreme attention to detail and elite multitasking
Strong comfort with advanced data modeling, statistical analysis, and structured problem-solving
Turns boring numbers into "Aha!" moments that tell the team exactly what to do next
Loves the work more than a paycheck
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is doing great work (not just partying)
Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

Responsibilities

Own the treasure map of actionable insights across the e-commerce funnel with a primary focus on lifecycle and retention
Support awareness and acquisition measurement in partnership with Paid Media and Emerging Channels (Amazon, TikTok)
Analyze customer cohorts to identify growth and lifetime value opportunities based on product, timing, and behavior
Partner with Lifecycle, UI/UX, and Paid Media teams to evaluate performance across the full customer journey
Connect the dots from Paid Media to the onsite experience to lifecycle outcomes, focusing on conversion and repeat rate
Surface trends and anomalies in customer behavior, product performance, and funnel health
Collaborate cross-functionally with Social Media and Sports Marketing & Partnerships teams to ensure a unified view of performance
Translate data into clear recommendations that tell the team what to do next, not just what happened
Lead experimentation and testing by defining successful KPIs and interpreting results
Build and maintain dashboards that stakeholders actually use in partnership with the Business Intelligence team
Actively explore and implement AI tools, solutions, and automations to drive analytical efficiency and deeper insights
Basically Marie Kondo-ing the heck out of our data and retention initiatives
No direct reports – you get to lead the category, without managing your fellow flamingos
This role is in the Digital Marketing department and will report directly to the Director of E-Commerce
Perform other related duties as assigned

Benefits

A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck... obviously.
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Sunglasses. Duh.