Digital Lead

The Pennsylvania State University • University Park, FL

3d • Hybrid

About The Position

Penn State’s Office of Strategic Communications—the University’s central public relations and marketing division—seeks a Digital Lead to serve as a strategic partner and primary liaison to assigned academic and administrative units and research institutes at Penn State. This role will play a critical part in shaping how the University delivers cohesive, high-performing digital experiences at scale and will work closely with assigned areas to align unit and institutional goals with modern digital platforms, governance standards, and marketing technology capabilities. As a member of the central web and digital team, the successful candidate will serve as a confident strategist, trusted advisor, and strong collaborator who can translate complex digital systems into actionable guidance for senior leaders while helping Penn State advance enterprise-wide digital maturity. This position offers a hybrid work arrangement that combines remote and on-campus working.

Requirements

• Bachelor's Degree
• 6+ years of relevant experience; or an equivalent combination of education and experience accepted

Nice To Haves

• A strong understanding of modern digital ecosystems, including CMS platforms, analytics, CRM integration, and personalization
• Demonstrated ability to engage and advise senior stakeholders in complex organizations
• Excellent communication and relationship-building skills
• Experience in higher education, government, or large enterprise environments
• Experience working across decentralized teams or matrixed organizations
• Familiarity with CRM platforms (e.g., Salesforce, Slate) and marketing automation tools
• Digital strategy and systems thinking
• Stakeholder partnership and facilitation
• Governance and alignment
• Marketing technology fluency
• Analytics literacy
• Change navigation
• Executive communication

Responsibilities

• Strategic Partnership: Serve as the primary digital advisor to assigned units within the University, translating priorities into actionable digital strategies
• Issue Resolution and Coordination: Act as a first point of contact for digital needs, coordinating with designers, developers, content strategists, and analysts to resolve issues and advance initiatives
• Enterprise Alignment: Ensure websites, microsites, and digital tools align with university standards for design, accessibility, CMS usage, and governance while respecting local needs
• Digital Experience Enablement: Advise on effective use of Penn State’s Digital Experience Platform (DXP), analytics, personalization, and content systems
• Marketing Technology Integration: Partner with CRM and marketing technology teams (e.g., Salesforce, Slate) to support lifecycle engagement, campaign attribution, and performance measurement

Benefits

• Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
• In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time.
• One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees