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Digital Implementation Engineer in Cleveland, OH: Develop, lead and ultimately execute the strategy of data collection and tagging within Adobe DTM/Launch. Develop ways of integrating data across Adobe platform products (DTM/Launch, Analytics, Target, Audience Manager) and lead the integration process to assure successful and accurate completion. Develop technical solutions for Digital Data Layer applications and partner with digital development team to implement designed solutions. Act as a subject matter expert with Digital Analytics leadership to help leadership determine strategies for how to evolve the Adobe platform data capabilities. Provide subject matter expertise in supporting the development of digital analytics. Analyze, build, enhance and expand current data attributes to identify additional data opportunities within the broader customer journey across channels. Maintain solution design documentation for tagging implementation and testing purposes. Collaborate with data engineers to support operational systems to source data. Leverage internal/external development best-practices, trends and research to guide development. Utilize tests and learning mindsight to lead development for digital analytics development projects.
