Digital & Guest Analytics Specialist

Aspen Skiing Company•Basalt, CO

34d•$72,500 - $86,500•Hybrid

About The Position

The Digital & Guest Analytics Specialist will support the growth of the digital and ecommerce channels and contribute to our personalization strategy for ski, hospitality and retail businesses. This hybrid role is evenly focused on business analytics—building digital dashboards, analyzing performance, and automating reporting—and guest data mining and segmentation, using our Customer Data Platform (CDP) to unlock guest insights, segmentation, and personalization opportunities. The ideal candidate thrives at the intersection of digital analytics and guest data—able to connect digital, marketing, ecommerce, sales and retail performance metrics into actionable insights that improve the guest journey across all touchpoints. This position reports to the Chief Digital Officer.

Requirements

Bachelor’s degree or equivalent experience in Business Analytics, Marketing Analytics, MIS, or Economics, or related field.
3-5 years in a business analytics, CRM, or data insights role (internships and academic projects considered).
Proficiency in Google Analytics (GA4) and Looker Studio
Experience building automated and ad-hoc reporting and analysis in BI tools (e.g., Tableau, Power BI, Looker)
Exposure or understanding of CDPs or Customer Relationship Management (CRM) systems (Salesforce Marketing Cloud, Adobe, Amperity, Lexer, etc.)
Basic SQL skills for light Customer Data Warehouse queries
Strong curiosity and problem-solving mindset; ability to dig into data independently, identify meaningful insights, and connect them to business impact
Excellent communication skills for both technical and non-technical audiences
Comfortable managing multiple priorities in a fast-paced, guest-centric business environment
Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful
Skilled in managing relationships with both internal and external stakeholders
Ability to work effectively with different departments to achieve business objectives
Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals

Responsibilities

Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel
Serve as key contributor to the digital monthly business reviews report in support of the digital team
Develop, define, maintain, and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting
Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad-hoc analysis to business objectives
Produce regularly cadenced and ad hoc reports as well as executive-level summaries that inform operational and strategic decisions
Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc.
Analyze user behavior, demographic, and transaction data to drive optimizations in our product development, customer growth, cross-sell and up-sell opportunities, and business strategies
Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams
Use the CDP to build and refine guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail
Serve as the CDP subject matter expert, super user, administrator, vendor day-to-day manager and internal trainer
Support campaign measurement and A/B testing, providing post-campaign insights and recommendations
Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies
Contribute to a culture of data-driven decision-making across all guest-facing lines of business
Other duties as assigned