Digital Experience Planner

Kroger•Blue Ash, OH

About The Position

Responsible for developing holistic digital experience plans based on customer insights, analytics and business priorities. Accountable for managing robust experience calendar with key themes, events, and priorities. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Requirements

Bachelor's Degree Merchandising, Business, Marketing or other related fields
4+ years of experience in Digital, Merchandising or Marketing related role in an eCommerce or retail company
Strong communication skills and attention to detail
Strong written and oral communication skills, excellent attention to details
Proficient in Microsoft Office, with an emphasis on Excel
Ability to prioritize and execute on multiple, simultaneous, complex
Excellent decision-making skills for problem identification and solution recommendation
Demonstrated ability to coach and train associates
Organized and efficient with large volumes of tasks; ability to work in a fast-paced, high growth, team-oriented environment

Nice To Haves

Any experience with customer segments and data research
Understanding of project management and timelines

Responsibilities

Oversee digital experience planning for Kroger's digital properties, including but not limited to, web and app experiences
Coordinate annual, quarterly and monthly planning sessions between cross-functional team of Digital Experience, Site Merchandising, eCommerce Business Managers, Promo Planning and marketing to ensure cohesive, Omni-channel plan to drive overall conversion and AOV
Manage digital experience priorities and event calendar, identifying cross-category, cross-marketing support within experiences
Ensure core experiences (i.e. homepage and navigation) are in sync with branding, marketing and enterprise priorities, along with providing optimization recommendations based on trends and customer behavior
Partner with marketing to ensure holistic customer journey and brand narrative alignment through digital channels
Partner with product design and product management teams to identify new opportunities and innovations to bring stories to life digitally
Work closely with Site Merchandising and Site Experience on conversion rate and site optimization
Develop test and learn initiatives that improve the experience on home page and connected experiences, analyze results and share key learnings with cross-functional teams
Manage cross-functional teams to specific timelines and ensure all information is collected in order to plan properly
Research competitors and analyze market trends
Must be able to perform the essential job functions of this position with or without reasonable accommodation