Digital Experience Analyst

Blue Cross and Blue Shield Association-posted about 1 month ago
Full-time • Entry Level
Baton Rouge, LA
Religious, Grantmaking, Civic, Professional, and Similar Organizations
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

The Digital Experience Analyst is responsible for defining and executing against mass and targeted, member level digital marketing needs and opportunities across all digital channels. This position also works collaboration with analysts and designers, consistently emphasizing user experience to create effective, measurable digital solutions for all Louisiana Blue stakeholders.

  • Develops and implements digital strategies based on human-centered design principles with internal partners, while closely following brand standards
  • Configures, monitors and analyzes the effectiveness of digital marketing strategies, campaigns, and technology services.
  • Develops and directs digital engagement strategies and objectives to drive customer engagement across digital channels, such as email, SMS, landing pages, push and secure messaging.
  • Researches, compiles, writes and edits content for internal and external digital channels, coordinating with internal departments and other contributors to ensure that content is consistent in style, tone and quality and conforms to regulatory guidelines and corporate standards
  • Coordinates and implements website navigation, content, content flow and content presentation for multiple websites, optimizing copy and landing pages for search engine optimization (SEO)
  • Performs ongoing keyword research including discovery and expansion of keyword opportunities, implements content recommendations to improve organic SEO and site search effectiveness
  • Establishes and documents best practices, standards, and processes
  • Coordinates vendor relationships across digital initiatives
  • Creates user stories and personas applied to digital properties and the full customer journey
  • Supports Lead and Senior Digital Experience Analysts in managing a specific set of digital marketing capabilities
  • Perform other job-related duties as assigned, within your scope of responsibilities.
  • Bachelor's in design, marketing, advertising, business, mass communication, data analytics, healthcare administration or equivalent required. Four years of related experience can be used in lieu of a Bachelor's degree.
  • 2 years of experience with digital marketing strategy, content creation/authoring, campaign execution, design, and creative concepting
  • 2 years of experience analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, and campaign management software tools require
  • Experience utilizing a breadth of CX Metrics and analytics (including: NPS, eNPS, CSAT, CES, VoC, and sentiment detection capabilities) to inform business decisions required.
  • Healthcare industry experience
  • ability to build and gain trust quickly
  • Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a clear manner
  • Experience working with enterprise level software
  • Experience working with Microsoft TFS or Azure DevOps, understanding of health payer regulations such as HIPAA, SAFe, Scrum, Project management, business analysis (IIBA), or lean sigma certifications
  • Customer Experience Professional Training certification preferred
Track Jobs with Teal

Job Search Resources

•
AI Resume Builder
•
Experienced Data Analyst Resume Examples
•
Experienced Data Analyst Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service