Stellantis-posted 3 months ago
Auburn Hills, MI

The Digital Experience Analyst – Test and Learn role focuses on optimizing user experience through A/B testing and data analysis. The position involves collaborating with various teams to implement findings from tests and ensuring data quality across digital platforms. The analyst will also be responsible for performance reporting and providing insights to enhance digital experiences and business outcomes.

  • Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.
  • Monitor test performance and help interpret results to guide optimization strategies.
  • Collaborate with UX, media, and development teams to implement test learnings.
  • Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.
  • Support data consistency and integration across websites, media, and lead systems.
  • Assist with analytics tagging implementation and QA to ensure accurate data collection.
  • Monitor dashboards for anomalies and escalate issues as needed.
  • Build and maintain reports and dashboards using tools like Tableau or Power BI.
  • Track KPIs such as website engagement, lead conversion, and campaign performance.
  • Analyze user behavior and funnel performance to identify friction points.
  • Provide actionable insights to improve digital experiences and business outcomes.
  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments
  • Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems
  • Experience supporting A/B testing or personalization initiatives
  • Strong attention to detail, analytical thinking, and communication skills
  • Ability to work collaboratively in a fast-paced, cross-functional environment
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