Digital Engagement Specialist

Quiktrip • Tulsa, OK

255d • $66,100 - $82,600

About The Position

Responsible for supporting the Marketing Team's efforts in executing, optimizing, and tracking marketing campaigns across various digital channels. This role will manage marketing technologies, ensure seamless data flow between systems, help with campaign execution, and collaborate with cross-functional teams to support the overall marketing strategy, enhance customer experience and build customer loyalty.

Requirements

• High school graduate.
• Two years of relevant marketing/advertising/business experience OR equivalent QuikTrip experience.
• Excellent project management, analytical skills, excellent communication skills, highly organized, resourceful, good judgment, common sense, initiative and flexibility.
• Proficiency with Microsoft Excel.
• Ability to manage multiple projects simultaneously and work effectively under tight deadlines.

Nice To Haves

• Bachelor's Degree in Marketing, Advertising, Communications or a related field.
• Four+ years marketing/advertising/business experience.
• Strong understanding of marketing technologies (CDPs, CRMs, marketing automation tools, analytics platforms).

Responsibilities

• Work with Loyalty Marketing Manager, Category Sales Managers, and CPG companies to create offers and incentive programs to drive visits and increase spend.
• Assist Communications Specialist in managing and supporting an engagement content calendar including, but not limited to, coupon offers and marketing campaigns.
• Work with key stakeholders to define campaign requirements, audience segments, and performance metrics.
• Support engagement plan with deliverable structure and content, ensuring key stakeholder alignment on campaign execution.
• Proactively work with sales, price book and accounting to support a content calendar that will work with existing deal groups.
• Track and monitor coupon costs to stay within the allocated budget.
• When appropriate, send invoices to CPG companies to collect on coupon costs.
• Work with the graphics team to curate coupon artwork and mock-ups, leveraging brand standards.
• Write and/or work with creative team to create cohesive offer language.
• Work with third party vendors to ensure the publication and activation of all messaging and coupons.
• Support the content management process with the testing, implementation, editing and optimization of content.
• Assist in the management and maintenance of the marketing technology stack, including the Customer Data Platform (CDP), CRM tools, email marketing platform, analytics tools, and automation systems.
• Ensure that data is integrated and flows seamlessly between CDP and other digital platforms to provide accurate, real-time information.
• Research market and competitor/industry trends. Monitor competitor tactics, trends and best practices to inform digital development strategy and processes.
• Conduct organic research, gather feedback from both employees and customers through store visits and available reporting tools.
• Partner with internal departments to better understand customer situations and define desired outcomes with customer.
• Identify trending issues, requests, and feedback to support critical digital products feature development.
• Stay current on competitor actions, users and larger mobility ecosystem and report to management on a regular basis.
• Evaluate and recommend existing/emerging technologies and vendor solutions that best suit the changing business needs and strategies.
• Identify opportunities to expand current mobile framework to promote governance and reusability.
• Work closely with internal and external app partners to develop mobile app content, engagement, and business solutions.
• Ensure store level app experience provides outstanding employee and customer experience.
• Collaborate with Marketing Data Analyst to generate reports on campaign performance, customer behavior, and engagement metrics.
• Monitor and report on relevant metrics using internal and external dashboards.
• Compile data and create reports for management and stakeholders.
• Assist Loyalty Marketing Manager as a representative for all digital product development discussions.
• Work with Digital Marketing Team, Data Science and Data Services to identify on-coming trends and purchase behavior.
• Leverage resources for analytical techniques to identify and suggest optimization opportunities for the digital user experience.
• Work with Communications Specialist to conduct test and learn scenarios for communications plan.
• Ensure data privacy compliance and that customer data is securely managed and properly segmented.
• Assist in management of digital engagement and reporting partner vendor relationships.
• Collaborate with Category Sales Managers and Data Science to build planning calendar for effective data-driven engagement plans.
• Monitor and test key digital products development features pre- and post-release.
• Support the creation and optimization of automated marketing workflows and documented marketing processes.

What This Job Offers

• Industry: Food and Beverage Retailers
• Education Level: High school or GED