Digital Engagement Coordinator

North Carolina Education Lottery•Raleigh, NC

4h•Hybrid

About The Position

If you enjoy chatting with people online, creating engaging content, and keeping a brand’s vibe positive, come join our team. You’ll help manage social conversations, support creative projects, track campaign results, and monitor our online reputation. You’ll cultivate your knowledge of the lottery industry to effectively communicate with players about games, promotions, and practices. Every day is different, and we’re searching for someone who will succeed in this dynamic setting. Come and develop your career in this fun, friendly, and fast-paced environment! The lottery was recently certified as a Great Place to Work. We have also been named a Best-in-Class Employer by Gallagher. Veterans, you are encouraged to apply if you meet the requirements of this role! This is a hybrid position. The North Carolina Education Lottery raises money for education and awards on average $10 million a day in prizes.

Requirements

Bachelor's degree and 1 year of experience
Ability to handle disgruntled or frustrated players when moderating blog comments or engaging on social channels
Knowledge of social media, including Facebook, Twitter, YouTube, LinkedIn, and Instagram
Knowledge of media tracking service or software such as Critical Mention or Brandwatch
Knowledge of Adobe Creative Cloud programs to create creative content
Ability to make basic graphics for internal communications, video projects, and social media distribution
Knowledge of basic Microsoft programs: Word, Excel, Outlook, and PowerPoint

Responsibilities

Monitors online and social discussions and provides timely responses to posts, player requests, questions, and feedback. Provides online and social communities with education, problem-solving, and insightful interactions
Prepares logs and reports tracking the costs and performance of organic, earned, and paid social media campaigns
Assists with production of creative content, including copy, images, and video for social media and digital channels
Monitors brand reputation, both online and with media, producing reports as needed
Assists in prize fulfillment duty for social media promotions