Digital Editor

Walmart•New York, NY

About The Position

The digital editor is responsible for commissioning, creating, and strategizing original and curated content across Food Network, HGTV and other entertainment websites and platforms to enhance our brands’ distinct digital presence and voice, thereby growing audience, engagement and monetization.

Requirements

5 + years proven experience as an Editor or similar role
Strong writing and editing skills
Proficiency in content management systems
Ability to create and curate engaging content (copy and image)
Knowledge of site analytics and reporting tools
Excellent communication and organizational skills
Creative, strategic mindset with attention to detail
Demonstrated interest in lifestyle verticals

Nice To Haves

Familiarity with SEO and analytics
Ability to prioritize stories and juggle multiple deadlines
Ability to stay on the pulse of lifestyle culture and emerging media platform

Responsibilities

Ideate, write, edit, and publish articles, galleries, recipes and more by staff and freelancers
Package content to align with brand voice, and optimize for SEO and performance
Commission original photography and curate stock images to accompany articles
Anticipate and react to industry and technological developments (like AI-related best practices) while prioritizing best-in-class customer experiences
Pitch and pioneer new ways of storytelling and trend-driven content angles
Recruit, manage, and assign projects to freelance writers
Manage a robust editorial calendar and publishing schedule.
Ensure brand consistency in copy through tone, voice, and terminology
Track and analyze performance metrics to measure success of articles and galleries
Use insights, and trends, to continually adjust overall strategy and increase site traffic, customer experience and engagement
Experiment with and innovate on content topics, range, and forms
Ideate with Food Network Test Kitchen and HGTV experts to develop and package expert-driven content.
Work with brand teams to develop relevant, timely and engaging content to build fandoms and drive revenue.
Work with social media and video teams to develop digital-first video series, determining creative scope, storytelling approach, and talent selection.
Manage and mentor junior staff and contract workers to develop editorial skill set
Manage relationships with freelance writers and experts; manage freelance budget