Fairchild: Digital Director

Penske Media Corp.•New York, NY

3h•$80,000 - $90,000•Onsite

About The Position

Fairchild is home to iconic brands including Women’s Wear Daily (WWD), Footwear News (FN), and Beauty Inc, and sits at the center of the global fashion, beauty, and retail industries. We are seeking a motivated and detail-oriented Digital Director to lead a team of digital writers, identifying breaking news, trending stories, and cultural moments, and assign content swiftly and accordingly.

Requirements

At least five years of digital news experience at a media outlet with a deep understanding of what resonates online
Someone who is chronically online and can identify an emerging shift in consumer behavior and use of language, what topics are gaining traction and identify rising talent
A strong vision, sharp editorial eye, clear communicator who is comfortable speaking in front of staff members and approaching and collaborating with senior-level editors across the publication
Culturally in-tune, able to identify the nuance of each bureau, department and beat and communicate accordingly
Familiarity with interests and needs of the Fairchild publication trade and consumer reader
A proven track record of managing a team and collaborating with other departments across multiple platforms
A strong understanding of audience analytics; familiarity with digital subscriptions a plus
An elastic mindset that is in tune with the industry, current affairs and the needs of an evolving newsroom

Responsibilities

Lead a team of digital writers plus freelancers and foster a collaborative, ambitious and ideas-driven culture for WWD, Beauty Inc and Footwear News
Assign, edit, and write digital content across the site, ensuring accuracy, voice consistency, and editorial quality
Maintain and regularly update the editorial calendar, balancing timely content with evergreen priorities while ensuring team meets deadlines and traffic goals
Communicate and collaborate with the Eye team on coverage of red carpet and celebrities and the Fashion team on style and trends, creating synergy and avoiding duplication
With the senior editorial team, design and develop the publication’s SEO strategy, including keyword research, headline optimization, evergreen content planning, and performance tracking, and execute accordingly
Work with editors and writers across the organization to ensure best and consistent SEO practices
Monitor, analyze and report on traffic trends, search performance, and audience behavior to inform content decisions; create internal reporting system and decks to present to senior-level staff
Pitch, package, and optimize stories for Apple News and other distribution or syndication partners
Liaise with depts for tentpoles, big initiatives, business-related events, and special projects and create a content plan
Serve as a point-person for web needs for staff members, and monitor user experience for the reader, working closely with the Product team
Ensure content meets legal, ethical, and fact-checking standards

Benefits

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally.
We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match.
Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.

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