Digital Director, Insights & Audience

Real Chemistry

83d • $95,000 - $150,000

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Requirements

• 5–7+ years in analytics and audience intelligence ideally within marketing, advertising or consulting
• Strong skills in data analysis, visualization, and storytelling (Excel, Tableau, Power BI)
• Hands-on experience with leading social listening and audience intelligence platforms
• Experience synthesizing data from multiple sources into unified insights
• Detail-oriented, analytical, and curious about consumer behavior and cultural trends

Responsibilities

• Analyze audience intelligence platforms (e.g. Global Web Index (GWI), Comscore, Statista, Audiense, etc) to uncover demographic, psychographic, and behavioral insights
• Identify category dynamics and competitor activity for target audiences
• Support development of dashboards, trackers, and reports to monitor brand health, share of voice, and campaign performance for clients
• Translate consumer and brand data into digestible insights for strategy, creative, and account teams
• Partner with internal teams and clients to ensure insights directly shape planning and execution
• Train colleagues and clients on best practices in audience intelligence and social listening
• Stay current on tools, methodologies, and emerging best practices in data-driven marketing
• Support social listening tool management (e.g. Brandwatch, Meltwater, Sprinklr)
• Build and maintain audience segmentations using social, behavioral, and market data
• Identify emerging communities, cultural shifts, and consumer behaviors
• Partner with strategy teams to translate consumer insights into actionable brand strategies
• Lead management and optimization of social listening tools
• Proactively monitor and analyze online conversations to identify trends, sentiment, share of voice, and brand health
• Deliver real-time and long-term insights that support campaign planning, brand reputation management, and influencer identification
• Translate raw data into clear, compelling insights and recommendations for account leaders and clients
• Deliver comprehensive reports highlighting opportunities, risks, and industry shifts
• Present insights in a consultative manner, driving strategic conversations

Benefits

• Comprehensive benefit program and perks, tailored to your region
• Free snacks in offices
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees