Digital Designer

Publicis Groupe • New York, NY

242d • $66,785 - $96,690

About The Position

We're looking for a highly skilled Digital Designer with expertise in Dynamic Creative Optimization (DCO) to bring scalable, data-driven ad experiences to life. This role is ideal for a creative thinker who thrives in a fast-paced environment where performance, personalization, and modular design come together to deliver high-impact digital campaigns. As our DCO Designer, you'll design engaging, on-brand creative that dynamically adapts across audience segments and platforms—leveraging personalization strategies, AI-enhanced workflows, and performance insights to continually refine the visual experience.

Requirements

• 3-5+ years of experience in digital design, preferably with exposure to DCO campaigns or performance-driven creative.
• Proficiency in Adobe Creative Suite (especially Photoshop, Illustrator, After Effects) and Figma or Sketch.
• Familiarity with DCO platforms and feed-based creative tools such as Google Web Designer, Celtra, Smartly.io, or Flashtalking.
• Strong understanding of creative best practices for paid media and user behavior across channels.
• Comfortable designing within modular systems and collaborating with technical teams on implementation.
• Excellent attention to detail, organization, and ability to juggle multiple projects in a fast-paced environment.

Nice To Haves

• Motion design or lightweight animation skills a plus.

Responsibilities

• Design modular digital assets (display banners, paid social ads, video frames, etc.) for DCO campaigns across various platforms (Meta, Google, programmatic display, etc.)
• Develop scalable design systems that allow for content variations, localization, and personalization through data feeds.
• Partner with copywriters, developers, media teams, and strategists to bring dynamic creative strategies to life.
• Optimize assets based on performance data and A/B testing results; continuously iterate to improve engagement and conversion.
• Ensure design consistency, brand integrity, and responsiveness across formats, devices, and audience segments.
• Collaborate with technical teams to implement creatives using tools such as Google Studio, Celtra, Smartly.io, or Adobe Dynamic Media.
• Stay current on trends in DCO, personalization, and automation to drive innovation and performance.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services