Designing products with the end-user in mind. Thinking about how our customers are going to use our products helps us to create a more useful design. There are various methods for establishing what designs people want, including collecting data and ideas from the target user. You will research brands, culture, products and marketing. You will conduct interviews, surveys and evaluations including fields tests to unlock potential opportunities then ensure they meet the user's needs. Satisfying the end-user is the goal and this requires collaboration and influence. Collab with Design teams, Product Strategy, Engineering and Marketing.
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Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees