Digital Customer Acquisition Manager

Veritiv • Sandy Springs, GA

1d • Hybrid

About The Position

Our Digital Customer Acquisition Manager leads the customer acquisition and growth strategy for veritiv.com, with accountability for driving new and repeat traffic, conversion, and revenue growth through performance marketing and lifecycle programs.

Requirements

• 5+ years of experience in B2B performance marketing, demand generation, or growth marketing, including experience driving both acquisition and repeat engagement.
• Proven ownership of performance marketing strategy, including oversight of paid media budgets through agency partners.
• Strong understanding of paid search, performance marketing fundamentals, and lifecycle / marketing automation strategies that support repeat visits and conversion.
• Demonstrated ability to translate performance data into actionable insights and growth decisions.
• Strong cross-functional leadership and collaboration skills.
• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Experience of planning, managing and organizing resources within short/medium timescales within the overall policy framework.

Nice To Haves

• Bachelor's Degree Preferred - Marketing
• Master's Degree Preferred - Business Administration

Responsibilities

• Own the customer acquisition and growth strategy for veritiv.com, focused on driving new customer acquisition, return visits, and revenue growth.
• Lead performance marketing strategy and oversight, including paid search and related acquisition channels, in partnership with external agencies managing annual media budget.
• Establish acquisition and growth plans, performance targets, and trade-off decisions to balance traffic growth, efficiency, and ROI.
• Lead performance-focused marketing automation and lifecycle strategies, including onboarding, nurture, and reactivation programs that drive repeat engagement and conversion.
• Define and monitor KPIs for acquisition and growth performance, including traffic quality, conversion, repeat visits, and revenue impact; own weekly, monthly, and quarterly reporting.
• Partner with Digital Commerce, UX, and Merchandising teams to improve onsite conversion and ensure alignment between campaign intent and site experience.
• Collaborate with Marketing Operations, Analytics, and RevOps to improve attribution, measurement, and visibility into marketing performance.
• Manage agency relationships, ensuring accountability, performance transparency, and continuous optimization.

Benefits

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits, 401k, paid time off and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees