Overview: Provides strategic direction for digital currency product lines across the enterprise. Manages product design and development of market strategies (i.e. advertising, pricing, expense planning, profit plans, packaging, future products etc.) and goals to support successful implementation, monitors achievement of the goals. Manages the development and implementation of supporting policy and procedures. May have profit/loss responsibility for the product. Primary Responsibilities: Set strategic direction digital assets, cryptocurrency and blockchain products lines and present supporting business plans to senior management and employees. Directly responsible for product pricing, cost structure as well as product risk for products and/or services managed. Responsible for all supporting product financials including revenue planning and product profitability. Manage sales channel strategy for assigned products and/or services. Maintain a current awareness of new competitive developments in digital assets, and in response evaluate and recommend new services, new products or geographies, or modify existing services or products. Evaluate new product/services success to make adjustments as required; implement and manage changes in service or marketing strategy as required. Manage all aspects of new product implementation and existing product modification for assigned products and/or services, including, but not limited to, design and development of services, portfolio acquisition and process improvements; serve in a liaison capacity with other areas of the Company to ensure the requisite support for products and/or services managed. Establish marketing objectives for assigned products and/or service; work with other Bank departments to develop effective programs to sell these products and/or services. Ensure product/services are marketable, profitable and comply with legal and regulatory requirements, while minimizing risk to the Bank. Maintain an awareness of new trends and developments in digital assets, marketing and Company products and services to ensure alignment. Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies. Promote an environment that supports belonging and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. Complete other related duties as assigned. Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations. Scope of Responsibilities: As a senior level Product Manager the position’s results and/or actions impact the Bank’s long-term operations, revenues or profitability. As a result, the position has extensive contact with other Bank departments for the effective and profitable marketing of new products and the enhancement of existing products for which the position is responsible. The position champions strategies and development of new and improved processes that support business growth, organizational efficiencies and customer service objectives through assigned products and/or services. In addition, the position oversees and evaluates high-level processing key performance indicator models and develops reporting to manage business function processes effectively.