Digital Creator Strategy Lead

Laika•Hillsboro, OR

2d•Hybrid

About The Position

The Digital Creator Strategy Lead oversees influencer pipelines, UGC activations, and creator partnerships across LAIKA’s social media channels in support of its upcoming theatrical release for Wildwood. Working with internal and external teams, the Digital Creator Strategy Lead develops and implements creator-led strategies that align with LAIKA’s values to support the goals and pillars of the marketing plan for our upcoming theatrical release. This will be a temporary 10-month position.

Requirements

5+ years’ experience in influencer marketing.
Strong understanding of the social media landscape, particularly in the film industry.
Familiarity with digital creative tools and workflows.
Project management software experience; Airtable experience, preferred.
Strong planning, problem solving, and analytical skills.
Ability to handle multiple tasks, projects, and tight deadlines within a fast-paced production environment.
Experience working within cross-functional marketing teams.
Excellent communication and interpersonal skills, including the ability to work with all levels in the organization.

Nice To Haves

Airtable experience, preferred.

Responsibilities

Lead creator and influencer research, evaluation, and global outreach to build a strategic pipeline aligned with the film’s audience, campaign pillars, and LAIKA brand values.
Maintain and manage budget for influencer and creator initiatives.
Integrate influencer content capture, edit cadence, and paid amplification into the global campaign calendar.
Collaborate closely with social, publicity, media, and creative teams to ensure creator activations are integrated across all campaign beats.
Work with the paid media team to optimize creator content for boosted and paid partner programs.
Maintain ongoing relationships with creators, talent managers, and emerging voices relevant to the film’s themes and audiences.
Identify new creator categories, fandoms, and platform trends to expand campaign reach.
Brief creators and agencies with clear creative direction, messaging guidelines, and brand expectations.
Ensure creator concepts support key marketing moments, fan communities, and storytelling themes.
Own the content strategy and schedule for influencer events.
Partner with legal and communications to establish best practices for creator collaborations, UGC usage, and IP guidelines.
Facilitate internal reviews of influencer content and provide clear timely feedback to ensure all content aligns with brand voice, quality standards, and values.