Digital Content Strategy Advisor

ExxonMobil-posted about 1 year ago

Part-time • Mid Level

Spring, TX

5,001-10,000 employees

Petroleum and Coal Products Manufacturing

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The Digital Content Strategy Advisor at ExxonMobil is responsible for managing the corporate web presence, focusing on content delivery, operations, project management, and strategic planning. This role is crucial in enhancing the brand and streamlining content operations to meet business objectives, ensuring that the website remains engaging and effective in communicating the company's vision and initiatives.

Drive strategic direction and manage day-to-day activities of ExxonMobil's corporate website.
Provide strategic guidance to stakeholders for new content and digital tactics implementation.
Collaborate with internal stakeholders, agency partners, web developers, and design teams on initiatives related to search, analytics, content strategy, and design.
Work with corporate, regional, divisional, and local site representatives to align with external communications strategies.
Assist with search strategy, analytics reporting, and provide insights and recommendations.
Stay updated with current trends and generate new ideas for content.
Train internal stakeholders on web content best practices and design elements.
Use data and feedback to refine content approaches and increase user engagement.
Collaborate with content writers and developers to ensure web pages align with content governance.

Strong organizational and project management skills.
Passion for storytelling and collaboration.
Familiarity with energy, economics, environment, sustainability, corporate citizenship, and government relations.
Strong layout and design skills with expertise in interactive visual elements and graphics.
Writing and editing skills with a focus on storytelling and user experience.

Bachelor's Degree in communications, digital marketing, journalism, advertising, or related field.
Proven experience in content strategy and digital marketing.
Experience with CMS platforms like Sitecore or SharePoint.
Knowledge of Google Analytics and SEO best practices.
Excellent organizational and change management skills.
Ability to analyze data and generate actionable insights.

Pension Plan with automatic enrollment and no cost to employees.
Savings Plan with a company match of 7% for contributions of at least 6%.
Workplace flexibility programs including ad-hoc flexibility and part-time work options.
Comprehensive medical, dental, and vision plans.
Culture of Health programs to support employee wellbeing.
Employee Health Advisory Program for confidential counseling and mental health resources.
Disability Plan providing income replacement for illness or injury.

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