Digital Content Strategist

University of South Florida • Tampa, FL

14h

About The Position

The Digital Content Strategist leads the planning, creation, governance, and optimization of content for the College of Arts and Sciences’ websites and digital channels. This position transforms complex academic and research information into clear, engaging, accessible content tailored to diverse audiences, including prospective students, current students, faculty, staff, alumni, and community partners. The strategist ensures all digital content aligns with college priorities—recruitment, reputation, student success, and research visibility—while upholding brand, accessibility, user experience, and technical standards. The College of Arts and Sciences at the University of South Florida is a diverse, research active community of scholars, teachers, creators, and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences, social sciences, and humanities to tackle real problems through learning that involves doing, including fieldwork on Florida’s coast, work in laboratories, data focused projects, and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research, internships, fellowships, and global experiences. We are especially proud of our vibrant humanities and social sciences, where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations, we see our campus as a living laboratory for studying the environment, society, culture, and technology, and we invite colleagues who share this spirit of curiosity, collaboration, and innovation focused on students to join us.

Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, information technology, or related field; OR equivalent combination of education and experience.
• 3–5 years of experience creating, managing, and optimizing digital content.
• Experience managing content strategy for large or multi-departmental websites.
• Experience working in complex organizations such as higher education, healthcare, government, or large enterprises.
• Working knowledge of HTML/CSS for content formatting and troubleshooting.
• Experience with marketing automation, email platforms, or social media management tools and how they integrate with web content.
• Experience conducting content audits, usability testing, or user research.
• Familiarity with content governance frameworks (workflows, approvals, standards).

Responsibilities

• Oversee day-to-day content operations for college and departmental websites.
• Draft, edit, review, approve, and publish content using the CMS and component library.
• Maintain information architecture, navigation, content tagging, and internal linking toimprove clarity and findability.
• Work with content owners to keep content accurate and up to date; establish governance workflows and review cycles.
• Use GA4 and other analytics tools to monitor traffic, search behavior, and conversion paths.
• Build user-friendly dashboards and insights for stakeholders.
• Implement SEO best practices including metadata, headings, content structure, and schema markup where applicable.
• Conduct lightweight experiments (A/B tests, CTA refinements) to improve engagement and performance.
• Create platform-specific versions of content for web, email, social media, and other digital channels.
• Collaborate with communications staff on editorial calendars and campaigns.
• Maintain an organized digital asset library to ensure content is easily discoverable and reusable.
• Ensure all content meets WCAG 2.2 AA standards and university accessibility requirements.
• Apply best practices in alt text, captions, color contrast, keyboard navigation, and plain-language writing.
• Advocate for accessibility-first content design across the college.
• Manage CMS user roles, permissions, and access through SSO/CAS.
• Create guides, checklists, and training for departmental editors.
• Provide tier-1 support for content issues submitted through intake channels.
• Support site migrations, new builds, template updates, and component maintenance.
• Collaborate with faculty, academic departments, Sponsored Research, Institutes and Centers, Development, Alumni Relations, Innovative Education, and other internal partners.
• Coordinate with central university communications teams to align strategies, share content, and support major initiatives.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level